Free Customer Journey Course on Optimizing Acquisition & Retention Tactics
Free Customer Journey Course on Optimizing Acquisition & Retention Tactics Enroll Today!
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Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Strategic Utilization of Marketing Channels
Emphasized conventional and unconventional marketing approaches, aligning growth channels with product offerings for effective customer acquisition.
2. Innovative Customer Retention Techniques
Explored digital channels like push notifications and email marketing, alongside cross-channel promotions, to enhance customer loyalty and satisfaction post-acquisition.
3. Case Study on Sustainable Growth Model
Examined Ola's symbiotic relationship between user growth, driver availability, pricing strategy, and user experience, illustrating a self-sustaining growth model in the ride-hailing industry.
Introduced pivotal tools like App Annie, Hotjar, and Adobe Photoshop for competitor analysis, user behavior understanding, and creation of engaging marketing content.
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Who's it for
Marketing professionals
Business executives
Product managers
Digital marketers
Entrepreneurs
Our Learners love GrowthSchool
What will I learn
Chapter 1
Understanding Customer Acquisition Strategies
In this chapter, the session delves into the essential strategies for acquiring customers and driving product-led growth. It emphasizes the importance of exploring various marketing channels, both traditional and unconventional, and aligning them with the nature of the product or service being offered. The chapter highlights the significance of understanding the target audience and implementing a tailored approach for successful customer acquisition.
Chapter 2
Enhancing Customer Retention Techniques
Transitioning from customer acquisition, this chapter focuses on retention strategies utilizing digital channels such as push notifications, SMS, and email. It also touches upon onsite promotions like in-app banners and pop-ups. Cross-channel promotions, automated user journeys, post-sale surveys, and social media leveraging are discussed as effective methods for increasing customer retention and satisfaction.
Chapter 3
Case Study Ola's Growth Model
Using Ola, a cab booking platform, as a concrete example, this chapter illustrates the interconnected relationship between user growth, driver availability, pricing strategy, and customer experience. It showcases how Ola's growth is sustained through a model that prioritizes product quality, user experience, and value proposition, thereby fostering sustainable success in the competitive ride-hailing industry.
Chapter 4
Tools for Competitive Analysis and Strategy Formulation
This chapter introduces crucial tools such as App Annie, Hootsuite, Facebook ads, Google Ads, and Apple search ads for analyzing competitor performance and shaping advertising and acquisition efforts. Platforms like Hotjar and Google Tag Manager are advocated for building a minimum viable product (MVP) and understanding user behavior through heatmaps. The importance of design tools like Adobe Photoshop is underscored for creating engaging banners and user interfaces.
Chapter 5
The Intricacies of Customer Needs and Behavioral Patterns
Highlighting the complexity of customer needs and behavioral patterns, this chapter emphasizes the tailored approach required to navigate the competitive landscape successfully. It stresses the importance of understanding customer preferences and behavior to optimize marketing strategies for sustained business growth.
Chapter 6
Optimizing Strategic Decision-Making Processes
This chapter provides insights into enhancing strategic decision-making processes by adopting a holistic view of marketing tools and techniques. It offers a roadmap for optimizing marketing endeavors for long-term business success through data-driven strategies and customer-centric approaches.
Chapter 7
Implementing Multifaceted Marketing Analysis
Offering a practical guide, this chapter showcases the multifaceted toolkit available for effective marketing analysis and strategy formulation. It emphasizes leveraging various tools and techniques to enhance the efficiency of marketing campaigns, improve customer engagement, and drive business growth.
Meet your Mentor
Subhadeep Chakraborty
Product, Growth & Analytics @ ixigo
Subhadeep Chakraborty is a dedicated professional with expertise in product, growth, and analytics at ixigo. His strategic mindset and analytical abilities have contributed to the company's success. With a focus on data-driven decision-making, he plays a key role in driving growth and enhancing the user experience within the organization.
Frequently Asked Questions
What are the main pillars of Customer Journey?
The main pillars are awareness, consideration, decision, and retention stages in the customer journey process.
What is Customer Journey, and why is it important to learn about?
Understanding Customer Journey is essential for businesses to optimize interactions and improve customer satisfaction and loyalty.
Is this Customer Journey course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate teams to enhance their understanding of customer journey strategies.
How long can I access the free course content for customer journey mapping?
Unlimited access is provided to all course materials for the free customer journey mapping online course.
Will I receive a certification upon completion of the free course on customer journey mapping?
Yes, a certification of completion will be awarded after finishing the free customer journey mapping online course.
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Elevating Your Customer Acquisition and Retention Game
4.3
(322 ratings)
Intermediate
9th September 2024 at 7:30 am GMT
23k Learners enrolled
Mentor
Subhadeep Chakraborty
Product, Growth & Analytics @ ixigo
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.