Free Customer Journey Course on Optimizing Acquisition & Retention Tactics

1. Strategic Utilization of Marketing Channels

Emphasized conventional and unconventional marketing approaches, aligning growth channels with product offerings for effective customer acquisition.

2. Innovative Customer Retention Techniques

Explored digital channels like push notifications and email marketing, alongside cross-channel promotions, to enhance customer loyalty and satisfaction post-acquisition.

3. Case Study on Sustainable Growth Model

Examined Ola's symbiotic relationship between user growth, driver availability, pricing strategy, and user experience, illustrating a self-sustaining growth model in the ride-hailing industry.

Introduced pivotal tools like App Annie, Hotjar, and Adobe Photoshop for competitor analysis, user behavior understanding, and creation of engaging marketing content.