Free Online Advertising Course to Scale Your Global Reach with TikTok Ads
Learn how to strategize and scale your global reach with TikTok Ads. Enroll now in our free online advertising course and earn a certificate.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Enhanced User Engagement through Tailored Content Strategies
Leveraging tailored content graphs on platforms like TikTok to customize content according to user preferences, effectively prolonging user engagement and surpassing traditional media viewership.
2. Effective E-commerce Strategies with Live Streaming on TikTok
Utilizing live streaming as a key strategy on TikTok to generate high Return on Ad Spend (ROAS) by enhancing product promotion and reaching a broader audience through features like TikTok Shop.
3. Strategic Marketing and Global Expansion via Influencer Partnerships
Highlighting the success of strategic partnerships and influencer collaborations, such as Hyundaiโs launch of the Ionic 5 electric vehicle, to improve brand visibility and foster international market entry, starting with the Indian market.
Employing TikTokโs advertising features, including collection ads and dynamic product ads, to meet specific e-commerce needs and support various objectives like lead generation, app installations, and web conversions.
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Who's it for
Marketing Professionals
Brand Strategists
Tech Enthusiasts
Brand Managers
Product Designers
Our Learners love GrowthSchool
What will I learn
Chapter 1
Founders and Startups
In this chapter, the conversation introduces key figures like Adita Singh and Ham Yusak, highlighting their roles as founders in the startup ecosystem. It explores the challenges and aspirations faced by entrepreneurs, emphasizing the importance of determination and hard work in pursuing one's goals.
Chapter 2
Personal Stories and Anecdotes
The dialogue transitions into personal stories and anecdotes shared by the speakers, offering insights into their educational backgrounds, career journeys, and the significance of perseverance in overcoming obstacles. The speakers reflect on their experiences and the lessons learned along the way.
Chapter 3
Community Support and Teamwork
The conversation underscores the crucial role of support from peers and the community in fostering success. It delves into the importance of teamwork, collaboration, and resource management in navigating challenges and achieving collective goals within the startup ecosystem.
Chapter 4
Tailored Content Strategies
This chapter explores the concept of tailored content graphs as a strategic approach to engaging users on platforms. It discusses the effectiveness of customization in retaining user interest, with examples from platforms like TikTok demonstrating the impact of personalized content on user engagement and platform retention.
Chapter 5
E-commerce and Digital Media Investments
The dialogue shifts towards discussions on e-commerce strategies, highlighting the success of platforms like TikTok in driving user engagement and the significance of digital media investments for brands seeking international expansion. Case studies and examples showcase the effectiveness of digital marketing approaches in reaching global audiences.
Chapter 6
Marketing Innovations and Partnerships
The conversation delves into marketing innovations and strategic partnerships that drive brand visibility and consumer engagement. Success stories such as Hyundai's collaboration with influencers and the launch of innovative campaigns underscore the impact of engaging content formats and authentic brand interactions in driving marketing effectiveness.
Chapter 7
Global Expansion and Audience Engagement
This chapter focuses on the strategic approach to entering overseas markets, with an emphasis on targeting the Indian market as a gateway to global expansion. The discussion highlights the importance of organic strategies, advertising initiatives, and collaborations with creators in maximizing audience engagement and brand reach across diverse regions.
Chapter 8
TikTok as a Marketing Powerhouse
The dialogue explores the potential of TikTok as a powerful platform for achieving diverse marketing objectives such as lead generation, app installations, and increased web traffic. It delves into the platform's features tailored for e-commerce businesses, emphasizing the role of engaging content formats and strategic campaign optimization in maximizing brand visibility and consumer engagement.
Meet your Mentor
Saeed Shaik
Founder @ The Short Media - A TikTok Marketing Agency; Ex-ByteDance
Saeed Shaik is the Founder of The Short Media, a TikTok Marketing Agency in Dubai. Previously, he served as the Head of TikTok Marketing Solutions at ByteDance, where he built optimization teams for global markets and implemented processes that led to 5x growth year-over-year. With a strong track record in the industry, Saeed excels in driving successful marketing strategies on the TikTok platform.
Frequently Asked Questions
What are the main pillars of Advertisement?
The main pillars of advertisement include targeting, messaging, creativity, placement, and evaluation.
What is Advertisement, and why is it important to learn about?
Advertisement is the promotion of products or services to target audiences. Learning it helps in effective marketing strategies.
Is this Advertisement course designed for corporate training and workforce upskilling?
Yes, the Advertisement course is designed for corporate training and upskilling the workforce in marketing strategies.
How long can I access the Free Branding Course on Mastering Brand Love Strategies for Elevating Tech Brand Presence and Impact content?
You can access the content of the Free Branding Course for an unlimited time upon enrollment.
Will I receive a certification upon completion of the Free Branding Course?
Yes, upon completion of the Free Branding Course, you will receive a certification to showcase your learning.
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Strategize and scale your Global reach with Tiktok Ads
4.8
(360 ratings)
Advanced
14th September 2024 at 4:30 pm GMT
26k Learners enrolled
Mentor
Saeed Shaik
Founder @ The Short Media - A TikTok Marketing Agency; Ex-ByteDance
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.