Free User Research Course to Learn the Psychological Principles that Drive User Behaviour
Discover the psychological principles behind user behavior in this free user research course. Understand what drives users and improve your design skills.
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Learning Objectives
1. Enhancing User Behaviors through Psychology Principles
Exploration of user motivations, abilities, and prompts to optimize engagement and drive positive outcomes.
2. Strengthening Community Interaction for Collective Learning
Encouraging active participation and sharing to foster engagement and explore psychological principles affecting user behaviors collaboratively.
3. Designing Intuitive Experiences Based on User Mental Models
Empathizing with user experiences to bridge gaps between expectations and functionality, creating seamless interactions through user-centered design.
4. Leveraging Personalization to Drive User Engagement and Loyalty
Curating tailored experiences to enhance user satisfaction, memory retention, and long-term relationships, exemplified by platforms like Spotify.
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Who's it for
User Experience Designers
Product Managers
Marketing Professionals
Behavioral Economists
Business Owners
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What will I learn
Chapter 1
Psychological principles and daily patterns
This chapter introduces the concept of how historical patterns influence user behaviors and the importance of being aware of and leveraging these patterns to enhance quality of life in both professional and personal contexts.
Chapter 2
Community interaction and group dynamics
The discussion focuses on strengthening group dynamics and collaboration among participants to explore psychological principles impacting user behaviors. Emphasizing engagement and interaction, this chapter highlights the benefits of collective learning environments.
Chapter 3
User experience design and empathy
Real-life examples are used to illustrate how design flaws can impact user interactions. By empathizing with user mental models and experiences, designers can create intuitive and seamless interactions that align with user expectations.
Chapter 4
Fox behavior model for user engagement
The chapter discusses the Fox behavior model, which emphasizes motivation, ability, and prompts as key components for enhancing user engagement. By understanding and addressing these factors, businesses can craft user-friendly journeys that drive positive outcomes.
Chapter 5
User mental models and behavior patterns
This chapter emphasizes the significance of understanding user mental models and utilizing motivation, ability, and prompts to influence user behavior effectively. By adapting to changing customer perceptions, businesses can deliver value-driven solutions that meet user needs.
Chapter 6
Personalization for user engagement
The importance of personalization in enhancing user engagement, memory retention, and motivation is highlighted in this chapter. Through curated experiences that align with individual preferences, businesses can foster long-term relationships and drive sustained engagement.
Chapter 7
Labor illusion and user engagement
Strategies for keeping users engaged during wait times or processes are explored, showcasing how proactive communication can enhance user experiences. Clear communication and engagement tactics contribute to positive user perceptions and trust in the platform.
Chapter 8
Product analysis and user behavior patterns
The chapter delves into analyzing successful products and deciphering user behavior patterns to improve user engagement and conversion rates. By applying time-sensitive marketing promotions and user-centric design approaches, businesses can optimize their offerings to meet user needs and organizational goals.
Meet your Mentor
Kishore Kumar Rajendiran
Product Head @ Paypal
Kishore Kumar Rajendiran is a Lead Product Manager at PayPal, India. He specializes in developing innovative lending products for SMBs globally, such as PayPal Working Capital and PayPal Business Loan. With a focus on customer impact, Kishore has successfully launched open banking-powered loans, expanded loan offerings to new markets, and introduced a co-branded credit card for US SMBs.
Frequently Asked Questions
What are the main pillars of User Research?
The main pillars of User Research include understanding user needs, behaviors, goals, and preferences.
What is User Research, and why is it important to learn about?
User Research is the process of understanding user behaviors, needs, and motivations to design better products or services.
Is this User Research course designed for corporate training and workforce upskilling?
Yes, the User Research course is designed to benefit corporate training and workforce upskilling initiatives.
How long can I access the free user research course content?
You can access the free user research course content for an unlimited period once enrolled.
Will I receive a certification upon completion of the free user research course?
Yes, upon completion of the free user research course, you will receive a certification to showcase your skills.
Coming Soon
Intermediate
Mentor
Kishore Kumar Rajendiran
Product Head @ Paypal
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