Interactive Q&A Session for personalized advice.

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The Performance Marketing Self-Paced Course teaches participants to drive measurable results through digital channels, focusing on ROI and direct response strategies. Learners will optimize campaigns using data-driven insights and advanced tools, mastering branding vs. performance metrics, audience targeting, competitor analysis, high-converting ad creation, advanced conversion tracking, Google Ads, Facebook Ads, and calculating ROAS for campaign success.

Topics Covered in the Course:

1. Fundamentals of Performance Marketing: Branding vs Performance, Audience Targeting, Competitor Analysis, B2B vs B2C, Project

2. Value Propositions, Ad Copy, Creatives & Tests: Creating High Converting Ads, Copywriting Types, Audience Research, VOC, Project, Resources

3. Advanced Conversion Tracking: Importance, Cookies, FLoC, GA4 Migration, Analytics, Google Analytics Setup, Microsoft Clarity, Project

4. Deep Dive into Google Ads: Performance Marketing, Auction, Bidding Strategies, Quality Score, Ad Account Setup, Google Shopping Campaign, Optimization, Project

5. Deep Dive into Facebook Ads: Programmatic Advertising, Audience Types, Account Setup, Campaign Structure, Funnel, Scaling Strategies, iOS 14 Pro-Tips, Project

6. How to Calculate ROAS: Help Document for ROAS

7. Google Ads Advanced - Campaign Nomenclature: Help Document

8. Brand Lift Measurement: Help Document

9. Project Work: Practical projects to apply learned concepts

10. Resources and Tools: Comprehensive resources and tools for effective performance marketing

This course is valuable for students, professionals, marketing agencies, social media marketers, and freelancers.

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The Growth Hacking Self-paced Course equips learners with essential skills to drive sustainable business growth through innovative digital techniques, cov