Free User Research Course to Understand User Psychology and Empathy for Product Managers
Learn how to understand user psychology and cultivate empathy as a Product Manager. Enroll in our free user research course today!
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Learning Objectives
1. Significance of User Psychology in Product Management
Exploration of the importance of understanding user psychology and empathy, emphasizing their role in successful product management strategies.
2. Impact of Artificial Intelligence Integration
Anticipation of broad implications from the integration of artificial intelligence in society, highlighting its effects on various aspects of life and business.
3. Ethical Concerns in Capitalism Surveillance
Discussion on the ethical implications of surveillance in capitalism, emphasizing the need to address data collection and manipulation practices for user privacy and ethical considerations.
Highlighting empathy as a critical enhancement element in business, showcasing its impact on user understanding, autonomous decision-making, and societal growth.
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Who's it for
Product Managers
Marketing Professionals
Entrepreneurs
User Experience Designers
Business Leaders
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What will I learn
Chapter 1
The Psychology of User Behavior
This chapter emphasizes the importance of understanding user psychology and empathy in product management. It explores the concept of the attention economy and how businesses leverage information to manipulate behaviors. The integration of artificial intelligence and its implications on user behavior are also discussed.
Chapter 2
Cognitive Overload and Attention Span
Renowned sociobiologist Edward O. Wilson's concerns about humanity's lack of self-understanding are highlighted. The chapter delves into the issues of cognitive overload and decreasing attention spans in society. It calls for proper interventions to address these challenges rather than relying on short-term solutions.
Chapter 3
Capitalism Surveillance and Data Collection
The role of capitalism surveillance in predicting and manipulating decisions and behaviors through data collection is discussed. The impact of surveillance on intimacy and ethical concerns regarding data collection by internet businesses, especially virtual assistants, are explored.
Chapter 4
Ethical Design and Human Rights
This chapter focuses on the importance of designing products and services ethically by considering human rights. The ethical hierarchy of needs framework is introduced as a guide for ethical product design. Aligning purpose with work for fulfillment and efficiency is emphasized.
Chapter 5
Team Collaboration and Diversity
Tools for identifying strengths, decision-making styles, and fostering collaboration within teams are shared. The importance of transparency and diversity in teams for problem-solving, assertiveness, and efficiency are discussed, linking to client/user satisfaction and growth.
Chapter 6
Empathy Development and Business Enhancement
The significance of empathy development in enhancing businesses is highlighted, with empathy maps aiding in understanding users for autonomous decision-making. The chapter also explores the impact of equality on societal growth and introduces a startup focusing on women empowerment.
Chapter 7
Design Systems for Scalability
The use of wireframes for rapid progress and usability testing involvement is discussed. Creating a design system for scalability with a focus on purpose, values, and user needs is deemed essential. Design Systems International is recommended as a resource for successful design system implementation.
Chapter 8
Choosing Companies for Impact
This chapter emphasizes the importance of selecting companies that solve relevant problems and make a positive impact for improved KPIs. Aligning with such companies can lead to enhanced outcomes for stakeholders. The chapter concludes by reiterating the significance of understanding user psychology, empathy, and aligning purpose with work for success in product management.
Meet your Mentor
Soledad Sambiasi
Head of Product @ ADAH
Soledad Sambiasi Zanghellini is a dedicated Senior Product Consultant working freelance in Chile, focusing on innovative product strategies. Her recent role at Adah involved comprehensive user research, product design, web-app development, and strategic goal setting. With a passion for empowering women in finance, she excels in creating impactful user experiences and brand development.
Frequently Asked Questions
What are the main pillars of User Research
The main pillars of User Research include understanding user behaviors, needs, preferences, and pain points.
What is User Research, and why is it important to learn about?
User Research involves studying user behaviors to create products that meet their needs, leading to better user experiences.
Is these User Research course designed for corporate training and workforce upskilling?
Yes, the User Research course is designed to enhance corporate training by improving user-centered design skills and strategies.
How long can I access the free user research course content?
You can access the free user research course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free user research course course?
Yes, upon successful completion of the free user research course, you will receive a certification to showcase your skills.
Understanding User Psychology and Empathy as a Product Manager
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Mentor
Soledad Sambiasi
Head of Product @ ADAH
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