Free Online Advertising Course on Mastering Snapchat Ads for Marketing Succes
Learn how to effectively utilize Snapchat Ads for marketing with our free online advertising course. Earn a certificate upon completion.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Diverse Advertising Techniques on Snapchat
Enhancing user engagement by utilizing a range of advertising strategies on Snapchat. Tailored to different marketing funnel stages, these techniques focus on driving traffic, increasing app installations, and boosting video views.
2. Effective Management of Snapchat Ads
Streamlining ad creation and management through Snapchatโs advanced options. This approach leverages various ad types, such as lenses, filters, and commercials, to achieve multiple marketing objectives efficiently.
3. Augmented Reality for Increased Brand Interaction
Improving brand recall and engagement through AR lenses and filters. These elements provide a gamified experience that encourages more profound interaction with products, enhancing user engagement.
Expanding brand reach by effectively targeting specific audience segments using custom events, offers, and lookalike audiences on Snapchat. This strategy ensures precise audience engagement.
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Who's it for
Marketing Professionals
Event Planners
Brand Managers
Educators
Parental Influencers
Our Learners love GrowthSchool
What will I learn
Chapter 1
Importance of Advertising Strategies for Marketing Funnel Stages
This chapter focuses on the diverse advertising strategies essential for attracting users at different stages of the marketing funnel. It discusses the effectiveness of lenses, filters, commercials, and story ads in driving traffic, app installations, and video views. The chapter emphasizes using platforms like Snapchat for engagement and achieving a return on ad spend through a mix of ad types.
Chapter 2
Managing Snapchat Ads and Creation Options
Detailed guidance is provided on managing Snapchat ads through a dashboard, outlining the instant create and advanced create options. The flexibility and efficiency of the advanced create option are highlighted, particularly for creating multiple ads. An example scenario of creating app install ads is used to demonstrate selecting the right objectives to achieve desired goals effectively.
Chapter 3
Leveraging AR Lenses, Filters, and Commercials in Branding
This chapter delves into the significance of using AR lenses, filters, and commercials in branding strategies. The interactive nature of AR lenses, demonstrated with examples like McDonald's game, is explored as a way to gamify products and boost brand recall. The role of filters in enhancing engagement and customization for specific audience segments is discussed, showcasing the power of data-driven audience segmentation.
Chapter 4
Role of Agencies in Managing Ad Campaigns
The chapter highlights the involvement of agencies like GroupM in managing multiple accounts or brands and the challenges and benefits associated with handling large accounts related to ad campaigns. It stresses the importance of strategic allocation and control over Cost Per Sale (CPS) to optimize Customer Acquisition Cost (CAC) for effective campaigns on platforms like Snapchat.
Chapter 5
Maximizing Revenue on Snap Ads
Insights are shared on maximizing revenue on Snap ads through offering discounts to drive user actions and effectively managing cost per click (CPC) through cohorting and audience targeting. A comparison between Snapchat and Instagram in terms of CPC is provided, showcasing the potential for lower CPCs on Snapchat with strategic ad campaigns.
Chapter 6
Importance of Audience Segmentation with Mobile Tracking
This chapter underlines the significance of integrating mobile tracking platforms with Snap ads to create specific audience segments aligned with different objectives. The flexibility in audience creation and passing segments from mobile tracking platforms to Snap ads is discussed, emphasizing the strategic targeting possibilities available through audience segmentation.
Chapter 7
Optimizing Ad Campaigns for Brand Awareness and Conversions
The educational content shared during the session wraps up in this chapter, emphasizing the key tactics for optimizing ad campaigns on platforms like Snapchat to drive brand awareness, engagement, and conversions. Insights on audience segmentation, agency support, and strategic targeting are highlighted as crucial for enhancing marketing performance effectively.
Meet your Mentor
Souarv Jain
Marketing Manager @ Make myTrip
Souarv Jain is a Marketing Manager at MakeMyTrip, based in the Greater Delhi Area since January 2023. With over 1 year and 4 months in this role, he previously served as an Assistant Manager in Marketing at the same organization for 1 year and 9 months. His expertise spans marketing strategies and operations.
Frequently Asked Questions
What are the main pillars of Advertisement?
The main pillars of Advertisement are audience targeting, compelling messaging, creative visuals, and strategic placement.
What is Advertisement, and why is it important to learn about?
Advertisement is promoting products or services to attract customers. It's important for business growth and brand awareness.
Are these Advertisement courses designed for corporate training and workforce upskilling?
Yes, these Advertisement courses are tailored for corporate training and enhancing workforce skills in marketing and advertising.
How long can I access the free online advertising course with certificates content?
You can access the free online advertising course with certificates content for an unlimited period once enrolled.
Will I receive a certification upon completion of the free online advertising course with certificates course?
Yes, you will receive a certification upon successful completion of the free online advertising course with certificates course.
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Snapchat Ads for Marketing
4.8
(360 ratings)
Advanced
9th September 2024 at 6:30 pm GMT
26k Learners enrolled
Mentor
Souarv Jain
Marketing Manager @ Make myTrip
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