Free Online Advertising Course on Mastering Snapchat Ads for Marketing Succes

This chapter focuses on the diverse advertising strategies essential for attracting users at different stages of the marketing funnel. It discusses the effectiveness of lenses, filters, commercials, and story ads in driving traffic, app installations, and video views. The chapter emphasizes using platforms like Snapchat for engagement and achieving a return on ad spend through a mix of ad types.

Detailed guidance is provided on managing Snapchat ads through a dashboard, outlining the instant create and advanced create options. The flexibility and efficiency of the advanced create option are highlighted, particularly for creating multiple ads. An example scenario of creating app install ads is used to demonstrate selecting the right objectives to achieve desired goals effectively.

This chapter delves into the significance of using AR lenses, filters, and commercials in branding strategies. The interactive nature of AR lenses, demonstrated with examples like McDonald's game, is explored as a way to gamify products and boost brand recall. The role of filters in enhancing engagement and customization for specific audience segments is discussed, showcasing the power of data-driven audience segmentation.

The chapter highlights the involvement of agencies like GroupM in managing multiple accounts or brands and the challenges and benefits associated with handling large accounts related to ad campaigns. It stresses the importance of strategic allocation and control over Cost Per Sale (CPS) to optimize Customer Acquisition Cost (CAC) for effective campaigns on platforms like Snapchat.

Insights are shared on maximizing revenue on Snap ads through offering discounts to drive user actions and effectively managing cost per click (CPC) through cohorting and audience targeting. A comparison between Snapchat and Instagram in terms of CPC is provided, showcasing the potential for lower CPCs on Snapchat with strategic ad campaigns.

This chapter underlines the significance of integrating mobile tracking platforms with Snap ads to create specific audience segments aligned with different objectives. The flexibility in audience creation and passing segments from mobile tracking platforms to Snap ads is discussed, emphasizing the strategic targeting possibilities available through audience segmentation.

The educational content shared during the session wraps up in this chapter, emphasizing the key tactics for optimizing ad campaigns on platforms like Snapchat to drive brand awareness, engagement, and conversions. Insights on audience segmentation, agency support, and strategic targeting are highlighted as crucial for enhancing marketing performance effectively.