Free User Research Course to Learn How to Do Better User & Market Research
Learn how to improve your user and market research skills with our free user research course. Gain valuable insights to enhance your understanding and make informed decisions. Enroll now!
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Learning Objectives
1. Strategic Approach to User Research Methods
The importance of aligning user research methodologies with study objectives and target demographics to ensure effective problem identification and resolution.
2. Alpha Beta Experimentation in Product Development
The emphasis on conducting alpha beta experiments to compare product variations among users, ensuring unbiased feedback and informed decision-making for enhanced user experiences.
3. Insights from User Interviews and Ethnographic Studies
Highlighting the significance of conducting insightful user interviews and engaging in ethnographic studies to refine research strategies, understand user needs, and cultural nuances.
4. Prioritizing Problem Identification in Problem-Solving
The importance of managers, researchers, and engineers prioritizing impactful problem identification over immediate resolution, emphasizing preparatory groundwork for effective solutions.
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Who's it for
Product Managers
User Researchers
Engineers
Marketing Agencies
Microsoft Employees
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What will I learn
Chapter 1
Reflections on a Past Relationship
The individual reflects on a past relationship filled with love and longing, realizing their inability to bring happiness to their partner. They struggle with the emotional pain of separation, acknowledging that parting ways is necessary for both individuals' well-being.
Chapter 2
Career Aspirations at Microsoft
Transitioning to a professional context, the individual shares their aspirations of joining Microsoft and pursuing a career in product management. They discuss their involvement with Microsoft Loop and the office AI team, expressing a desire to expand their knowledge through learning from others.
Chapter 3
Importance of User Research Methods
User research methods are highlighted as crucial in understanding user behavior and preferences. The chapter discusses different methodologies based on the scope and goals of research, emphasizing the significance of aligning recruitment processes with research objectives promptly.
Chapter 4
Prioritizing Problems in Product Development
Managers, researchers, and engineers are advised to prioritize problems based on their impact in product development. This chapter underscores the need for preparatory groundwork before advancing to solutions, cautioning against rushing from problem identification to immediate resolution.
Chapter 5
Conducting Insightful User Interviews
The chapter emphasizes the importance of conducting insightful interviews with users in user research. It discusses the practicality of interviewing around six to seven participants, focusing on probing questions to refine hypotheses and guide further research direction.
Chapter 6
Building Rapport in User Interactions
Establishing a strong rapport with users in the initial 15 minutes of interactions is highlighted as crucial for fostering candid conversations and understanding user needs. Open-ended questions about daily routines and job responsibilities enable valuable insights for research direction.
Chapter 7
Ethnographic Studies in User Research
Engaging in ethnographic studies to elucidate cultural beliefs and norms related to products or services is discussed. The chapter includes examples like the Harley Davidson bike studies, showcasing the diverse applications of ethnography in understanding consumer behavior.
Chapter 8
Alpha Beta Experiments in Product Development
Alpha beta experiments, comparing variations of products among randomized users, are emphasized as integral in product development practices. The chapter underscores the importance of framing research questions strategically and recognizing biases to enhance user experience.
Meet your Mentor
Ashay Sinha
Product Manager @ Microsoft
Ashay Sinha is a talented Product Manager at Microsoft, with a strong track record of building innovative solutions. In his current role, he is focused on enhancing consumption experiences for Microsoft Copilot across various Office products. Ashay has also successfully led integration projects for the Loop app, demonstrating his strategic mindset and technical expertise.
Frequently Asked Questions
What are the main pillars of user research?
Understanding user needs, behavior analysis, usability testing, persona development, and data interpretation.
What is user research, and why is it important to learn about?
User research is studying user behaviors and needs to design products that meet user expectations and improve usability.
Is these user research course designed for corporate training and workforce upskilling?
Yes, the user research course is designed to provide corporate training and workforce upskilling opportunities.
How long can I access the free user research course content?
You can access the free user research course content for an unlimited time once you enroll.
Will I receive a certification upon completion of the free user research course course?
Yes, you will receive a certification after successfully completing the free user research course.
Understand How to do Better User and Market Research
4.5
(337 ratings)
Advanced
25 November 2024 at 8:30 pm GMT
24k Learners enrolled
Mentor
Ashay Sinha
Product Manager @ Microsoft
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