Free Online Marketing Course on Strategic Insights into Consumer Lifecycle
Learn strategic insights into the consumer lifecycle from a retention marketer's perspective in this free online course. Enhance your marketing skills today!
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Learning Objectives
1. Enhanced Understanding through Engagement Discussions
Encourage active participation and shared insights to foster a dynamic learning environment for comprehensive comprehension and application of presented material.
2. Empowering Retention Marketing Strategies
Highlight the role of retention marketers in collaborating with product teams to drive effective long-term growth strategies and user engagement through sustained communication channels.
3. Tailored Segmentation for Targeted Marketing
Explore segmentation strategies based on user behaviors and preferences to craft personalized marketing campaigns that resonate with specific audience segments for enhanced engagement and conversion rates.
4. Tracking Key Retention Metrics for Optimization
Emphasize the importance of tracking retention metrics at channel and segment levels to analyze user cohorts and optimize strategies for improved user engagement and conversion outcomes.
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Who's it for
Marketing Managers
Digital Marketers
Customer Experience Specialists
E-commerce Managers
CRM Analysts
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What will I learn
Chapter 1
Introduction to Understanding, Retention, and Measurement
In the first chapter, participants are introduced to the core concepts of understanding, retention, and measurement in marketing and user engagement. The focus is on the significance of creating a dynamic learning environment through meaningful discussions to enhance comprehension and application of presented material.
Chapter 2
Role of Retention Marketing in User Engagement
This chapter explores the critical role that retention marketing plays in sustaining user engagement and reducing churn rates within companies. Participants learn how retention marketers collaborate with product teams to drive long-term growth strategies effectively and engage users through various channels to maintain consistent communication.
Chapter 3
Segmentation Strategies for Personalized Marketing
Segmentation techniques are discussed in depth in this chapter, including real-time trigger segmentation, demographic, geographic, psychographic, and behavioral segmentation methods. Participants discover how categorizing users based on behaviors and preferences helps tailor marketing communication to specific audience segments for improved engagement.
Chapter 4
Essential Retention Metrics for Marketers
Emphasizing the importance of tracking efficacy at both channel and segment levels, this chapter delves into key retention metrics like click-through rates (CTR) and conversion rates. Participants learn how analyzing user cohorts and metrics can provide valuable insights for optimizing marketing strategies and enhancing user engagement.
Chapter 5
User Engagement Strategies in Digital Platforms
The discussion shifts to practical applications in this chapter, exploring user engagement strategies on digital platforms like Z Five and Fanfight. Marketers uncover how measuring user activity and interactions can help identify engaged users, leading to personalized retention strategies and enhanced user experiences.
Chapter 6
Upselling Opportunities and Strategic Campaigns
Participants explore the value of incorporating upselling opportunities and strategic journeys in marketing campaigns to drive user engagement and revenue growth. Targeted campaigns based on user segments and behavior signals are highlighted as effective ways to optimize promotional efforts and increase returns on investment.
Chapter 7
Leveraging Analytics Tools for Informed Decision-Making
The final chapter focuses on leveraging analytics tools like the Cleverta dashboard to analyze user data and trends. Marketers are empowered to make informed decisions and refine their marketing strategies for improved performance, aligning with the overarching goal of understanding, retention, and effective measurement strategies.
Meet your Mentor
Kaushik Sen
Digital Marketing Strategist @ Google
Kaushik Sen is a Digital Marketing Strategist with experience at companies like Google and Acko. At Acko, he successfully led the Retention and CLM charter for Auto Insurance, contributing to a 17% growth in Bike Insurance GWP. He is skilled in omni-channel marketing, Google campaigns, and decreasing CAC for Performance Marketing portfolios.
Frequently Asked Questions
What are the main pillars of Customer Journey?
The main pillars are awareness, consideration, decision, and retention stages in the customer journey process.
What is Customer Journey, and why is it important to learn about?
Understanding Customer Journey is essential for businesses to optimize interactions and improve customer satisfaction and loyalty.
Is this Customer Journey course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate teams to enhance their understanding of customer journey strategies.
How long can I access the free course content for customer journey mapping?
Unlimited access is provided to all course materials for the free customer journey mapping online course.
Will I receive a certification upon completion of the free course on customer journey mapping?
Yes, a certification of completion will be awarded after finishing the free customer journey mapping online course.
Strategic Insights into Consumer Lifecycle A Retention Marketer's Perspective
4.5
(337 ratings)
Advanced
25 November 2024 at 2:30 pm GMT
24k Learners enrolled
Mentor
Kaushik Sen
Digital Marketing Strategist @ Google
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