Free Adtech Course to Master Multi-Million Dollar Ad Budgets for Success
Free Adtech Course to Master Multi-Million Dollar Ad Budgets for Success Enroll Today!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhanced Consumer Connection through Personalization
Implementing personalized marketing strategies using tools like coupons and notifications to create tailored experiences, while respecting privacy boundaries.
2. Influencer Marketing Evolution
Harnessing the power of video content on platforms like TikTok and Instagram, collaborating with influencers, and adapting to the rise of micro influencers to engage target audiences.
3. Data-Driven Marketing Budget Management
Prioritizing market insights, setting clear goals, allocating budgets strategically based on trend analysis, and ensuring team capabilities for effective management of large marketing budgets.
Capitalizing on the growing Internet penetration rate in India, favorable data costs, and collaborative efforts between telecom companies, Google, and the government to expand reach and engage broader audiences.
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Who's it for
Marketing Professionals
Digital Marketers
Business Owners
Marketing Students
Brand Managers
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What will I learn
Chapter 1
The Importance of Personalization in Marketing
This chapter explores how personalization plays a crucial role in connecting with consumers, emphasizing the use of tools like coupons and targeted notifications to create tailored experiences. It also discusses the need to navigate privacy boundaries carefully.
Chapter 2
Rise of Video Content and Influencer Marketing
The chapter delves into the significant trend of video content in marketing, highlighting platforms like TikTok, Instagram, and YouTube. It discusses the emergence of influencer marketing and the impact of collaborating with influencers to engage directly with target audiences.
Chapter 3
Significance of Market Insights and Budget Management
This chapter emphasizes the importance of prioritizing factors like market insights, goal setting, budget allocation, trend analysis, and team capabilities to effectively manage large marketing budgets and achieve desired outcomes.
Chapter 4
Strategic Decision-Making with Data Insights
Focusing on understanding market trends and consumer behaviors, this chapter discusses the role of setting measurable goals and KPIs, strategic budget allocation, and leveraging technology for data analytics optimization to drive successful marketing campaigns.
Chapter 5
Leveraging Opportunities in Digital Marketing
With the rising demand for digital marketing expertise in India, this chapter explores the opportunities presented by the expansion of online activities and collaborations between telecom companies, Google, and the government to capitalize on these trends for broader audience engagement.
Chapter 6
Ensuring Effective Marketing Campaigns
This chapter discusses the necessity of aligning campaign objectives with business goals, identifying profitable customer segments, and utilizing tools like analytics platforms and CRM software for streamlined operations and business performance insights.
Chapter 7
Career Development in Marketing
Focusing on career prospects in marketing, this chapter suggests aligning interests with growing industries, upskilling in emerging technologies, and seeking advice from experienced professionals to enhance career opportunities and skill development in marketing.
Chapter 8
Optimizing Marketing Strategies for Revenue Growth
Delving into the importance of understanding the cost of user acquisition and revenue growth, this chapter discusses investing in upskilling, gaining international experience, and personalized career advice to secure job opportunities and advance in the marketing field.
Meet your Mentor
Ankur Lodha
Head of Marketing @ Deepen AI
Ankur Lodha is the Head of Marketing at Deepen AI, where he leverages his expertise to lead marketing strategies and initiatives. With a keen understanding of the industry, he plays a pivotal role in shaping the brand's image and driving growth. His innovative approach and leadership make him a valuable asset to the team.
Frequently Asked Questions
What are the main pillars of Adtech?
Data analytics, programmatic advertising, ad targeting, ad optimization, and real-time bidding are essential pillars of Adtech.
What is Adtech, and why is it important to learn about?
Adtech refers to technology used in advertising, crucial for understanding digital marketing trends, targeting audiences effectively.
Is this Adtech course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training to enhance skills in Adtech for workforce upskilling.
How long can I access the free Adtech course content?
You can access the free course content for an unlimited time, ensuring learning flexibility and convenience.
Will I receive a certification upon completion of the free Adtech course course?
Yes, upon completion, you will receive a certification proving your proficiency in Adtech concepts and skills.
Manage Massive Ad Budgets Effectively in New Era of Digital Marketing
4.1
(307 ratings)
Advanced
31th July 2024 at 8:30 am GMT
22k Learners enrolled
Mentor
Ankur Lodha
Head of Marketing @ Deepen AI
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