Free Product Strategy Course for Mastering Product Feature Prioritization
Looking to master product feature prioritization strategies? Take our free online course on product strategy and learn how to prioritize effectively. Enroll now!
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Learning Objectives
1. Continuous Product Hypothesis and Experimentation
Product managers engage in an ongoing process of hypothesis testing and experimentation to gauge market resonance and adapt accordingly.
2. Multi-Faceted Role Evolution in Product Management
Product managers transition through development, delivery, account management, presales, sales, and product and technology domains for holistic expertise.
3. Comprehensive Understanding of Business Models
Product development involves not only technical aspects but also deep comprehension of business models and addressing market needs effectively.
4. Strategic Feature Defining and Prioritization
Defining features based on user and product value, prioritizing them strategically using proven industry frameworks, and aligning with business goals.
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Who's it for
Product Managers
Startup Founders
Business Analysts
Marketing Managers
UX Designers
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What will I learn
Chapter 1
The Multifaceted Role of a Product Manager
A product manager navigates through various roles, from development to sales, gaining comprehensive experience. This chapter will explore the significance of this journey and how it shapes a product manager's ability to oversee the product's lifecycle and its alignment with technology and business strategies.
Chapter 2
Beyond the Product The Influence of Personal Passions
Personal interests such as travel and photography can enrich a product manager's perspective. This chapter delves into how these passions can influence product development, especially in consumer-centric applications like fitness, and contribute to a well-rounded approach to product management.
Chapter 3
Defining and Prioritizing Product Features
Defining product features is a pivotal responsibility. This chapter will discuss strategic frameworks for prioritizing features based on their potential impact on the product and its users, ensuring that development efforts align with business objectives.
Chapter 4
Business Goals to Product Initiatives
Translating business goals into product initiatives is a crucial step. This chapter will outline the process of breaking down a business goal, like revenue doubling, into actionable product goals and the initiatives required to achieve them, illustrating the link between business strategy and product planning.
Chapter 5
User Story Mapping as a Strategic Tool
User story mapping is a powerful tool for understanding and prioritizing the user journey. This chapter will explain how mapping out user activities and tasks helps in identifying the necessary features for creating a valuable user experience.
Chapter 6
RICE Framework for Feature Prioritization
The RICE framework is essential for evaluating feature development. This chapter will break down the components of Reach, Impact, Confidence, and Effort, and discuss how they collectively guide product managers in making informed decisions about feature prioritization.
Chapter 7
Grounding Assumptions in Research
Assumptions in prioritization frameworks must be validated through market research. This chapter emphasizes the importance of product discovery, including user research and feedback, in refining the assumptions of reach, impact, and confidence for feature development.
Chapter 8
Balancing Business and User Needs
The final chapter will synthesize the themes of the book, focusing on the balance a product manager must achieve between business objectives and user needs. It will highlight the strategic decision-making involved in prioritizing features that deliver the most value.
Meet your Mentor
Mandar Nilange
Head of Product & Tech @ Fittr, Ex Capita, Ex Accenture
Mandar Nilange is an accomplished tech leader, currently leading product and tech at Fittr, with prior roles at Capita and Accenture. With over seven years of experience in product development and management, Mandar has demonstrated expertise in leading large engineering teams and delivering innovative solutions for multiple products.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, goal setting, customer segmentation, and competitive positioning.
What is Product Strategy, and why is it important to learn about?
Product Strategy involves defining product vision, goals, and roadmap to achieve business objectives. It's crucial for success.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is tailored for corporate training and upskilling to enhance product management skills.
How long can I access the product strategy free online course content?
You can access the product strategy free online course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the product strategy free online course course?
Yes, upon successful completion, you will receive a certification to showcase your expertise in Product Strategy.
Understand the Framework and Strategies for Prioritizing Product Features
4.5
(337 ratings)
Intermediate
Today, 5:30 pm GMT
24k Learners enrolled
Mentor
Mandar Nilange
Head of Product & Tech @ Fittr, Ex Capita, Ex Accenture
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