Free Product Strategy Course to Measure the Impact of Your Product Improvements

Enhance your product strategy skills with our free course. Learn to measure the impact of your product improvements effectively. Enroll now!

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Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Designing User-Centric Solutions

Craft diverse user personas to tailor products effectively, including features for different segments and fostering rich feedback through group discussions and interviews.

2. Enhancing User Experience Through Observation

Utilize observational rooms to understand user behaviors and preferences, optimizing product findability and aligning design with user needs for successful product development.

3. Prioritizing User Satisfaction Over Minimum Viable Product

Shift focus to building a Minimum Awesome Product, aiming for exceptional experiences to ensure user satisfaction, brand loyalty, and competitive advantage in crowded markets.

4. Strategic Tool Selection for Effective Product Management

Select appropriate tool options based on company growth, utilizing open-source tools for small scale and upgrading to specialized analytics as the budget allows, leveraging tools like Google Data Studio and Jira.

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Who's it for

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    Product Managers

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    UX Designers

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    Entrepreneurs

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    Startups

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    E-commerce professionals

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What will I learn

Chapter 1

Creating a Vision and Roadmap

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This chapter focuses on the importance of defining clear goals, planning incremental steps, and building a minimum viable product (MVP) to achieve a vision. It emphasizes staying focused, iterating based on feedback, and prioritizing effectively in product management.

Chapter 2

Transitioning to Product Management

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This chapter explores the initial challenges faced when transitioning from consulting to product management due to lack of experience. It discusses the breakthrough opportunities experienced at Pepperfry and Covium, which provided hands-on experience in building e-commerce products and highlighted the value of seizing opportunities.

Chapter 3

Temporary and Situational Accessibility Considerations

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This chapter underscores the significance of designing products with temporary and situational accessibility in mind. Understanding users' needs for adapting to temporary situations or preferences, like one-handed use, can lead to better usability and user satisfaction in product design.

Chapter 4

Designing for User Needs

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This chapter delves into the core idea of designing for user needs thoroughly to tailor products effectively. It emphasizes creating diverse user personas, conducting group discussions, and one-on-one interviews to gather rich feedback efficiently and optimize product findability.

Chapter 5

The Minimum Awesome Product

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This chapter shifts focus to building a Minimum Awesome Product, emphasizing the importance of exceptional user experiences to stand out in crowded markets. It highlights prioritizing user satisfaction and brand loyalty over minimum features and exploring different tool options based on company growth.

Chapter 6

Product Management Tools and Frameworks

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This chapter introduces various product management tools such as Google Data Studio, Jira, and Mixpanel for tracking progress and gaining insights. It emphasizes understanding product frameworks, problem-solving, stakeholder communication, and thoughtful prioritization to excel in product management.

Chapter 7

Tailoring Strategies for Success

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This chapter guides on tailoring strategies for successful decision-making and product development. It encourages aligning design with user needs and a clear vision, opting for exceptional experiences, and prioritizing effectively to excel in product management endeavors.

Meet your Mentor

growthschool-mentor-Arnold Nitin

Arnold Nitin

Sr.Product Manager @ Abode

Arnold Nitin is a seasoned product manager with over 5 years of experience in leading product development for tech companies. Currently a Senior Product Manager at Adobe, he previously served as an Associate Director at Zetwerk. His expertise includes strategic planning, team leadership, and driving product innovation for business growth.

Frequently Asked Questions

What are the main pillars of Product Strategy?

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The main pillars of Product Strategy include market analysis, product differentiation, competitive positioning, and resource allocation.

What is Product Strategy, and why is it important to learn about?

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Product Strategy outlines how a product will achieve its objectives, linking market needs with business goals for success.

Is this Product Strategy course designed for corporate training and workforce upskilling?

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Yes, the course is designed to enhance product strategy skills for corporate training and workforce upskilling purposes.

How long can I access the free product strategy course content?

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You can access the free product strategy course content for an unlimited period once you enroll.

Will I receive a certification upon completion of the free product strategy course course?

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Yes, you will receive a certification upon successful completion of the free product strategy course.

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Learn to Measure the impact of your Product improvements

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4

(300 ratings)

difficulty

Advanced

Tomorrow, 6:30 am GMT

22k Learners enrolled

Mentor

growthschool-mentor-Arnold Nitin

Arnold Nitin

Sr.Product Manager @ Abode

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Why GrowthSchool?

GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

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What are Free Courses?

Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.