Free Product Strategy Course to Measure the Impact of Your Product Improvements
Enhance your product strategy skills with our free course. Learn to measure the impact of your product improvements effectively. Enroll now!
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Learning Objectives
1. Designing User-Centric Solutions
Craft diverse user personas to tailor products effectively, including features for different segments and fostering rich feedback through group discussions and interviews.
2. Enhancing User Experience Through Observation
Utilize observational rooms to understand user behaviors and preferences, optimizing product findability and aligning design with user needs for successful product development.
3. Prioritizing User Satisfaction Over Minimum Viable Product
Shift focus to building a Minimum Awesome Product, aiming for exceptional experiences to ensure user satisfaction, brand loyalty, and competitive advantage in crowded markets.
4. Strategic Tool Selection for Effective Product Management
Select appropriate tool options based on company growth, utilizing open-source tools for small scale and upgrading to specialized analytics as the budget allows, leveraging tools like Google Data Studio and Jira.
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Who's it for
Product Managers
UX Designers
Entrepreneurs
Startups
E-commerce professionals
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What will I learn
Chapter 1
Creating a Vision and Roadmap
This chapter focuses on the importance of defining clear goals, planning incremental steps, and building a minimum viable product (MVP) to achieve a vision. It emphasizes staying focused, iterating based on feedback, and prioritizing effectively in product management.
Chapter 2
Transitioning to Product Management
This chapter explores the initial challenges faced when transitioning from consulting to product management due to lack of experience. It discusses the breakthrough opportunities experienced at Pepperfry and Covium, which provided hands-on experience in building e-commerce products and highlighted the value of seizing opportunities.
Chapter 3
Temporary and Situational Accessibility Considerations
This chapter underscores the significance of designing products with temporary and situational accessibility in mind. Understanding users' needs for adapting to temporary situations or preferences, like one-handed use, can lead to better usability and user satisfaction in product design.
Chapter 4
Designing for User Needs
This chapter delves into the core idea of designing for user needs thoroughly to tailor products effectively. It emphasizes creating diverse user personas, conducting group discussions, and one-on-one interviews to gather rich feedback efficiently and optimize product findability.
Chapter 5
The Minimum Awesome Product
This chapter shifts focus to building a Minimum Awesome Product, emphasizing the importance of exceptional user experiences to stand out in crowded markets. It highlights prioritizing user satisfaction and brand loyalty over minimum features and exploring different tool options based on company growth.
Chapter 6
Product Management Tools and Frameworks
This chapter introduces various product management tools such as Google Data Studio, Jira, and Mixpanel for tracking progress and gaining insights. It emphasizes understanding product frameworks, problem-solving, stakeholder communication, and thoughtful prioritization to excel in product management.
Chapter 7
Tailoring Strategies for Success
This chapter guides on tailoring strategies for successful decision-making and product development. It encourages aligning design with user needs and a clear vision, opting for exceptional experiences, and prioritizing effectively to excel in product management endeavors.
Meet your Mentor
Arnold Nitin
Sr.Product Manager @ Abode
Arnold Nitin is a seasoned product manager with over 5 years of experience in leading product development for tech companies. Currently a Senior Product Manager at Adobe, he previously served as an Associate Director at Zetwerk. His expertise includes strategic planning, team leadership, and driving product innovation for business growth.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, product differentiation, competitive positioning, and resource allocation.
What is Product Strategy, and why is it important to learn about?
Product Strategy outlines how a product will achieve its objectives, linking market needs with business goals for success.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the course is designed to enhance product strategy skills for corporate training and workforce upskilling purposes.
How long can I access the free product strategy course content?
You can access the free product strategy course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free product strategy course course?
Yes, you will receive a certification upon successful completion of the free product strategy course.
Learn to Measure the impact of your Product improvements
4
(300 ratings)
Advanced
23 December 2024 at 7:30 am GMT
22k Learners enrolled
Mentor
Arnold Nitin
Sr.Product Manager @ Abode
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