Free Product Management Course on Navigating B2B Product Challenges
Learn how to navigate challenges in B2B products with our free product management course. Gain valuable insights and skills. Enroll now!
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Learning Objectives
1. Strategic Product Validation Approach
Guidance on gauging the depth and significance of customer pain points for effective product validation in B2B product management.
2. Targeted Pain Point Identification
Insights on categorizing customer pain points into process, financial, support, and product areas to enhance a B2B product's value proposition.
3. Compelling Value Proposition Creation
Tips on developing a compelling reason for customers to choose a product over existing solutions or change their habits, emphasizing differentiation and superior solutions.
Recommendations for focusing on customer feedback and self-improvement rather than immediate competition post-launch for effective product development and scaling in B2B.
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Who's it for
Product Managers
Founders
Business Owners
Marketing Managers
Product Development Teams
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What will I learn
Chapter 1
Introduction to B2B Product Management
An exploration into the specialized field of B2B product management, highlighting the importance of understanding and addressing customer pain points. The chapter sets the stage for the journey from product conception to market success.
Chapter 2
Validating Product Ideas
This chapter delves into effective product validation strategies, emphasizing the necessity of determining the real and significant problems that a product must solve for its B2B customers.
Chapter 3
Identifying Customer Pain Points
A deep dive into categorizing customer pain points into process, financial, support, and product-related issues. It illustrates how pinpointing these areas can guide product development to meet critical business needs.
Chapter 4
Differentiation and Market Fit
A critical analysis of what sets a product apart in a competitive market. The chapter explains the importance of asking why customers should choose this new product over others or change their current habits to adopt it.
Chapter 5
Scaling the B2B Product
Focusing on scaling strategies, this chapter contends that self-improvement and customer feedback are more crucial in the initial post-launch phase than immediate competition analysis.
Chapter 6
Continuous Improvement and Innovation
The final chapter emphasizes the iterative nature of B2B product management, where continuous enhancement based on customer feedback is paramount for long-term success and innovation.
Meet your Mentor
Anisha Teckchandani
Senior Product Manager @ Amazon(eero) Ex-HPE
Anisha is a seasoned Senior Product Manager with experience at Amazon and HPE. In her current role at Amazon's eero division, she serves as a Product lead for eero for Business. Her expertise in technical product management makes her a valuable asset in shaping innovative solutions for the San Francisco Bay Area market.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management are ideation, validation, development, launch, and iteration.
What is Product Management, and why is it important to learn about?
Product Management involves overseeing the development and success of a product, crucial for those in product-centric roles.
Is these Product Management course designed for corporate training and workforce upskilling?
Yes, the Product Management course is designed to enhance skills for corporate training and workforce upskilling.
How long can I access the free product management course content?
You can access the free product management course content for an unlimited period to accommodate your learning pace.
Will I receive a certification upon completion of the free product management course?
Yes, upon completion of the free product management course, you will receive a certification to showcase your achievement.
Learn how to overcome from B2B Product Management Hurdles and insights from Amazon
4.2
(315 ratings)
Intermediate
29th July 2024 at 2:30 am GMT
23k Learners enrolled
Mentor
Anisha Teckchandani
Senior Product Manager @ Amazon(eero) Ex-HPE
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