Free Online Marketing Course to Build Products & Track Growth
Explore our comprehensive product marketing course online free and learn the strategies for building products and tracking product growth. Enroll now!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Strategic Validation Techniques
Using landing pages, waitlists, and prepayment to quickly gauge demand and interest for a product idea before development.
2. Continuous User Understanding and Feedback Collection
Implementing automated feedback collection methods like surveys and in-app prompts to maintain visibility into user experience for ongoing improvement.
3. Retention and Engagement Strategies
Ensuring positive onboarding experiences, strategic triggers for engagement, and automated loops for acquisition to enhance user retention and growth opportunities.
Utilizing virality through referrals, content marketing for user attraction, and paid advertising to complement other user acquisition channels for sustainable growth.
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Who's it for
Product Managers
Startup Founders
Marketing Managers
User Experience Designers
Growth Hackers
Our Learners love GrowthSchool
What will I learn
Chapter 1
Idea Validation Techniques
Before significant development begins, validating a product idea is crucial. Techniques like creating a landing page, building a waitlist through email collection, and asking for prepayments help gauge user interest and demand quickly. Competitor analysis further aids in understanding market differentiation, ensuring that the product idea stands a chance of success by offering something unique or better.
Chapter 2
Continuous User Understanding
Even after achieving product-market fit, deeply understanding users remains essential. Automating feedback collection through various channels, such as surveys, in-app prompts, and reviews, ensures ongoing insights into user needs and experiences. Cultivating an engaged community and maintaining open communication channels enriches this understanding.
Chapter 3
Metrics for Growth
Focusing on customer acquisition and retention metrics unveils paths to growth. Positive onboarding experiences and creating moments of realization ("aha moments") are crucial for retention. Engagement strategies, including notifications and introducing new features, support continued user interaction, essential for sustaining growth.
Chapter 4
Sustainable Growth Strategies
Achieving sustainable growth involves setting up automated loops for user acquisition and engagement. Strategies include leveraging virality through referrals, engaging users with content marketing, and supporting efforts with paid advertising. Each channel plays a role in a comprehensive growth plan.
Chapter 5
Optimization and Retention Analysis
Optimizing for success requires thorough analysis of what strategies are effective. Retention analysis, including cohort analysis and user lifecycle modeling, identifies areas for improvement. True product-market fit manifests as sustained organic growth, indicating a strong alignment between product offerings and market needs.
Chapter 6
B2B SaaS Growth Tactics
For B2B SaaS products, SEO and paid advertising are key strategies. SEO helps build authority and attract inbound leads, while paid advertising targets users with high purchase intent. These efforts complement the broader framework for validating ideas, understanding users, and optimizing growth.
Chapter 7
Iteration and Improvement
Keeping the core user problem in focus, products must evolve based on user feedback and data-driven insights. Continuous iteration allows for refining product offerings, enhancing user experiences, and fostering growth over time. This approach ensures products remain relevant and competitive in dynamic markets.
Meet your Mentor
Ebube Ojimadu
Senior Product Manager @ Quidax
Ebube Ojimadu is a skilled Senior Product Manager at Quidax, with a background in user experience and growth product management. Over the past 1 year and 4 months, Ebube has been instrumental in driving the development and enhancement of B2C products at Quidax, showcasing expertise in product strategy and execution.
Frequently Asked Questions
What are the main pillars of Product Marketing?
The main pillars are understanding the market, knowing the product, defining positioning, developing messaging strategies.
What is Product Marketing, and why is it important to learn about?
Product marketing involves promoting and selling a product; it's crucial for understanding customer needs and competition.
Is this Product Marketing course designed for corporate training and workforce upskilling?
Yes, the course is designed to provide corporate training and help professionals enhance their product marketing skills.
How long can I access the product marketing course online free content?
You can access the online free content for an unlimited period once you enroll in the course.
Will I receive a certification upon completion of the product marketing course online free course?
Yes, upon completion, you will receive a certification to validate your understanding of product marketing concepts.
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Understand Product Market Fit and How to Drive and Track Product Growth
4.25
(318 ratings)
Intermediate
14th September 2024 at 5:30 pm GMT
23k Learners enrolled
Mentor
Ebube Ojimadu
Senior Product Manager @ Quidax
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.