Free Product Strategy Course on Urban Clap Partner's Mobile App
Join our free product strategy course for Urban Clap Partner’s Mobile app and learn how to optimize your app for maximum success. Enroll now!
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Learning Objectives
1. Emphasizing Product Strategy Importance
Highlighting the significance of a well-crafted product strategy as a roadmap for business success.
2. Problem Statement Identification
Guiding the process of deriving specific problem statements aligned with business goals for effective product strategy development.
3. Solution Brainstorming and Prioritization
Facilitating the generation, assessment, and prioritization of solutions based on potential impact, feasibility, and alignment with overarching business objectives.
4. Execution and Launch Best Practices
Detailing the critical phases of execution and launch, focusing on user research, stakeholder alignment, project management, and user testing for successful product implementation.
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Who's it for
Product Managers
Business Strategists
Project Managers
Start-up Founders
Business Development Executives
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What will I learn
Chapter 1
The Importance of Product Strategy
A well-crafted product strategy acts as a compass for product development, aligning product goals with the broader business objectives. It establishes a clear path for product implementation and stakeholder engagement, ensuring efforts are directed towards achieving significant business outcomes. This chapter emphasizes the crucial role product strategy plays in guiding companies to meet their goals, enhancing product offerings, and securing market competitiveness.
Chapter 2
Identifying the Right Problem Statement
Identifying the correct problem statement is foundational to developing an effective product strategy. This chapter discusses how understanding business goals allows product managers to derive specific, actionable problem statements that directly impact the product's direction. It explores the process of translating overarching business objectives into targeted product initiatives that address real user needs and drive business growth.
Chapter 3
Solution Brainstorming and Prioritization
After defining the problem statements, the focus shifts to brainstorming solutions and prioritizing them based on their potential impact and alignment with business goals. This chapter introduces the RICE framework (Reach, Impact, Confidence, Effort) as a tool for objectively evaluating and prioritizing product initiatives, ensuring that resources are efficiently allocated to the most impactful projects.
Chapter 4
Execution and Launch
The execution and launch phase is where strategies are brought to life. This chapter highlights the significance of meticulous planning, stakeholder involvement, and rigorous testing during product development. It stresses the importance of maintaining clear communication, employing robust analytics for measuring success, and adapting strategies based on user feedback and performance metrics to ensure the product meets its intended goals.
Chapter 5
Measuring Success and Future Planning
The final chapter discusses the importance of analytics in assessing the success of product initiatives post-launch. It covers how to set up effective measurement frameworks, analyze user feedback, and conduct A/B testing to validate the impact of new features or changes. This chapter underscores the necessity of continuous learning and adaptation in product strategy, enabling teams to refine their approach and plan future developments based on solid data-driven insights.
Meet your Mentor
Itisha Jain
Product Manager @ Prodigy Finance, Ex Urban Company, Ex Zomato,Ex cars24
Itisha Jain is an experienced Senior Product Manager with a strong background in driving growth, user experience, and integrations at companies like Prodigy Finance, BYJU'S FutureSchool, Urban Company, Zomato, and cars24. She excels in conceptualizing experiments, launching new courses, and driving successful integrations to improve acquisition metrics and reduce costs effectively.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars include market analysis, product positioning, competitive analysis, and defining target customers.
What is Product Strategy, and why is it important to learn about?
Product strategy is a plan that outlines how a product will achieve its business objectives effectively.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the course is designed to help professionals enhance their product management skills for corporate success.
How long can I access the free product strategy course content?
You can access the course content for an unlimited period of time once you enroll for free.
Will I receive a certification upon completion of the free product strategy course?
Yes, you will receive a certification upon successful completion and assessment of the free product strategy course.
Building Product Strategy and roadmap of Urban Clap Partner’s App
4.5
(337 ratings)
Intermediate
Today, 7:30 am GMT
24k Learners enrolled
Mentor
Itisha Jain
Product Manager @ Prodigy Finance, Ex Urban Company, Ex Zomato,Ex cars24
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