Free Product Management Course for Decoding E-commerce Success
Get the inside scoop on e-commerce with "Decoding E-commerce Tech and Product Management Insights." Sign up now for free product management course and gain the skills you need to succeed.
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Learning Objectives
1. In-depth Analysis of Ecommerce Metrics
An exploration of critical metrics like conversion rate, revenue, and customer lifetime value to enhance business performance.
2. Transition from Marketplace to Owned Channels
Understanding how ecommerce brands evolve from marketplace platforms to building and managing their own online stores for better customer experience control.
3. Emphasis on Unit Economics for Profitability
Exploring components like gross margin, customer acquisition cost, and churn rate to optimize profitability at a customer and product level.
4. Optimization of Purchase Funnel & Site Performance
Strategies to track customer behavior, reduce purchase fallout, and enhance conversion rates through monitoring abandoned cart rates, exit pages, and site speed.
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Who's it for
Ecommerce Managers
Digital Marketers
Business Analysts
Entrepreneurs
Data Analysts
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What will I learn
Chapter 1
Overview of Ecommerce Business Models
Introduces different ecommerce models such as marketplaces and direct-to-consumer (DTC) brands. It sets the stage for how businesses can evolve from selling on marketplaces to establishing their own online stores for greater control over the customer experience, highlighting the journey of growth and brand development in the ecommerce space.
Chapter 2
Key Performance Metrics
Describes essential metrics like conversion rate, bounce rate, and customer lifetime value. This chapter emphasizes the importance of these metrics in understanding how effectively a company converts visitors into customers and maintains their engagement, providing a foundation for tracking ecommerce performance and customer behavior.
Chapter 3
Transitioning Beyond Marketplaces
Discusses the strategic move from selling on marketplaces to launching an owned online store. This chapter explores the benefits of direct customer interaction and control over the brand experience, considering the growth trajectory and scaling needs of ecommerce businesses.
Chapter 4
Profitability and Unit Economics
Focuses on the financial health of ecommerce businesses by examining costs, gross margin, and customer acquisition costs. It introduces the concept of unit economics to evaluate the profitability of each customer or product, highlighting the importance of achieving positive unit economics for long-term viability.
Chapter 5
Optimizing the Purchase Funnel
Examines challenges in the purchase process, including abandoned cart rates and site exit points. This chapter stresses the significance of understanding customer drop-off and optimizing site speed and checkout processes to enhance conversion rates and reduce purchase fallout.
Chapter 6
Enhancing Post-Purchase Experience
Emphasizes the importance of post-purchase communication and upselling opportunities. By keeping customers informed about their order status and offering additional products or subscriptions, businesses can improve customer satisfaction and increase lifetime value.
Chapter 7
Experimentation and Feature Development
Advocates for using controlled experiments to test changes in the ecommerce experience, such as adjusting delivery fees or promotions. This approach allows businesses to make data-informed decisions on feature development, ensuring resources are invested in enhancements that positively impact the bottom line.
Chapter 8
Data-Driven Customer Experience Optimization
Concludes by highlighting the importance of monitoring the customer journey from discovery to repeat purchases. It underscores the role of data in making informed decisions to optimize the customer experience, leading to improved conversion, retention, and overall business health.
Meet your Mentor
Sheshank Sridharan
Senior Director Product Management @ Furlenco, Eka Software
Sheshank Sridharan is a seasoned Senior Director of Product Management with a wealth of experience. Currently serving as Vice President of Product Management and Technology at Furlenco, he excels in aligning technology strategies with business objectives, leading cross-functional teams, and driving innovation through effective budget management and change management expertise.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management include ideation, prioritization, execution, and iteration.
What is Product Management, and why is it important to learn about?
Product Management is the process of developing, launching, and managing a product. It is vital for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, this Product Management course is tailored for corporate training and enhancing workforce skills in product management.
How long can I access the free product management course content?
You can access the free product management course content indefinitely once you enroll and register for the course.
Will I receive a certification upon completion of the free product management course course?
Yes, you will receive a certification of completion upon successfully finishing the free product management course.
Coming Soon
Intermediate
Mentor
Sheshank Sridharan
Senior Director Product Management @ Furlenco, Eka Software
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