Free Product Management Course on Shaping a Startup's Future through Acquisition Success
Learn how a product manager's strategies shaped a startup's future in this free course. Gain valuable insights and skills in product management. Sign up now!
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Learning Objectives
1. Embracing Startup PM Insights
Discover key strategies for startup product managers, from product strategy to career transitions, to propel entrepreneurial success.
2. Evolution of Subscription Models
Explore how subscription models transformed the business landscape by shifting focus from ads to premium and freemium approaches for sustainable growth.
3. Extending Product Line for Growth
Learn how to maintain startup vision while expanding product offerings to sustain growth and relevance before reaching decline in the market.
4. Monitoring App Performance KPIs
Gain insights into tracking key performance indicators such as new downloads, VPN activations, trial starts, and retention rates to optimize app success effectively.
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Who's it for
Startup Product Managers
Entrepreneurs
Business Owners
Marketing Professionals
Startup Founders
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What will I learn
Chapter 1
Key Aspects for Startup PMs
This chapter delves into the essential elements for startup product managers, including product strategy, growth tactics, shaping company culture, and successful career transitions. It highlights the valuable insights that can lead to entrepreneurial success in this dynamic field.
Chapter 2
Evolution from Ads to Subscriptions
Subscription models transformed the business landscape that was once dominated by ads, with exceptions in search and social media platforms. Understanding consumer focus and embracing a premium approach led to the shift towards freemium models for sustainable growth.
Chapter 3
Extending Product Line for Growth
As a business reaches maturity, extending the product line becomes crucial for continued growth before entering a decline phase. This chapter emphasizes the importance of maintaining the startup vision while adjusting goals and strategies to align with company objectives for long-term success.
Chapter 4
Tracking KPIs for App Success
Monitoring key performance indicators (KPIs) such as new downloads by channel, VPN activations, trial starts, and retention rates is essential for optimizing app performance. Understanding and measuring bandwidth usage post VPN connection provides valuable insights for app success.
Chapter 5
Tailoring Payment Recovery Strategies
Focusing on product quality to drive customer retention, this chapter emphasizes the importance of tailoring payment recovery strategies by country. Monitoring charging limits, fraud rates, and payment methods meticulously while prioritizing effective communication and updates are key for success.
Chapter 6
Decision-Making in Startup Settings
In startup environments with limited data and small sample sizes, making decisions based on other insights and user research is crucial. This chapter encourages adapting and deciding promptly with available information, as imperfect results are common in such settings.
Chapter 7
Embracing Agile Culture for Value Creation
Agile culture emphasizes delivering customer value through iterative learning. Collaboration, iteration, speed, and flexibility are essential for quick learning and successful product outcomes. Embracing this approach fosters continuous value creation in the startup ecosystem.
Meet your Mentor
Taku Kawane
Head of Product Management @ Meta
Taku Kawane, VP of Products at Drivemode in San Francisco Bay Area, serves as a Non-Executive Director at NineSigma in Tokyo. With a focus on strategy, SaaS, and B2B Marketplace, he advises on product and business strategies for this innovative open innovation platform. NineSigma is preparing for an IPO by 2024.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management include market research, strategy development, product development, and launch planning.
What is Product Management, and why is it important to learn about?
Product Management involves overseeing the development and marketing of products to meet customer needs, making it essential for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, this Product Management course is tailored for corporate training and enhancing the skills of the workforce.
How long can I access the free Product Management course content?
You can access the free Product Management course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free Product Management course?
Yes, upon completing the free Product Management course, you will receive a certification to showcase your skills.
Acquisition Success How a Product Manager Shaped a Startup's Future
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Mentor
Taku Kawane
Head of Product Management @ Meta
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