Free Product Marketing Course with Expert Advice for Successful Product Launches
Learn the secrets of successful product launches with our free product marketing course. Get expert advice and strategies to ensure your launch is a resounding success.
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Effective Product Positioning for Marketing Success
Centralizing position and messaging for strategic marketing initiatives to enhance communication effectiveness.
2. Strategic Key Performance Indicators (KPIs) in Product Marketing
Categorizing KPIs into distribution, pipeline metrics, and deliverables for tracking and optimizing performance.
3. Collaboration and Alignment in Product Marketing Strategies
Ensuring collaboration between vertical and solutions product marketers to create successful solution bundles.
Utilizing Product Hunt for impactful product launches, choosing the right moment for successful PR launches.
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Who's it for
Product Managers
Marketing Strategists
Sales Professionals
Brand Managers
Market Analysts
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What will I learn
Chapter 1
Distinguishing Between Positioning and Messaging
The chapter delves into the intertwined arts and sciences of positioning and messaging, highlighting the importance of separating them for clarity in communication and strategy development.
Chapter 2
Defining Core Positioning and Messaging in Product Marketing
This chapter explores the process of defining core positioning and messaging in product marketing, which serves as the foundation for various functions such as ad copies, customer pitches, and strategy development.
Chapter 3
Product Marketing as Strategic Consultants
Product marketers serve as strategic consultants to the marketing organization by providing centralized positioning and messaging guidance crucial for effective marketing strategies.
Chapter 4
Balancing KPIs in Product Marketing
The chapter discusses the importance of balancing Key Performance Indicators (KPIs) related to distribution, pipeline metrics, and deliverables to track product marketing performance effectively in organizations.
Chapter 5
Competitor Takeout and Product GTM
This chapter explores strategies like competitor takeout, product Go-To-Market (GTM) planning, and collaboration between vertical and solutions product marketers to create successful solution bundles for effective market penetration.
Chapter 6
Leveraging Concept Notes and PRDs in Product Marketing
Engineers' technical solutions and capacity planning, along with product marketers' competitive analysis and business case documentation, are essential for successful product development. Collaboration between product management and marketing teams is emphasized.
Chapter 7
Maximizing Product Launch Success and ROI
This chapter highlights the importance of choosing the right moment for a successful PR launch, engaging with existing customers, incentivizing internal teams, and cultivating relationships to maximize time ROI and drive product marketing success."
Chapter 8
Introduction to Product Marketing
This chapter provides an overview of product marketing and its significance in guiding marketing campaigns and communication strategies. It emphasizes the role of defining core messaging points, positioning, and creating a unified brand message to engage effectively with customers.
Chapter 9
Key Performance Indicators in Product Marketing
The focus of this chapter is on KPIs in product marketing, including distribution metrics, pipeline metrics, and deliverables. It explains how these KPIs help measure the success of marketing efforts and the caution needed to avoid prioritizing quantity over impact.
Chapter 10
Strategies in Product Marketing
This chapter delves into essential strategies like competitor takeout and Go-to-Market (GTM) in outperforming competitors and successfully launching products. It highlights the importance of strategic planning to achieve desired outcomes.
Chapter 11
Collaboration in Product Development
Here, the collaboration between product management, engineering, and product marketing teams during the product development process is explored. It emphasizes the unique contributions of each team and the significance of effective internal communication during beta phases.
Chapter 12
Market Segmentation in Product Marketing
This chapter discusses the importance of considering various factors such as customer profiles, business models, and market segments in developing effective product marketing strategies. It stresses the need to understand customer needs and leverage industry insights for success.
Chapter 13
Go-to-Market Strategies
This chapter focuses on developing go-to-market strategies catering to specific customer needs and market trends. It suggests leveraging valuable industry insights and emphasizing factors like channel coverage and data capabilities for competitive advantage.
Meet your Mentor
Adityanarayan
Sr PPM @ Sprinklr
Adityanarayan Ravishankar is a seasoned product marketing professional with over 2 years of experience in the fintech industry. As a Senior Product Marketing Manager at Sprinklr, he drives strategic initiatives to enhance product visibility and market penetration. Prior to this, he successfully managed product marketing responsibilities at Razorpay, showcasing his expertise in developing and executing go-to-market strategies.
Frequently Asked Questions
What are the main pillars of Product Development?
The main pillars of Product Development include ideation, research, design, prototyping, testing, and launch processes.
What is Product Development, and why is it important to learn about?
Product Development is the process of conceptualizing, designing, and bringing a new product to market successfully.
Is this Product Development course designed for corporate training and workforce upskilling?
Yes, the Product Development course is curated to enhance corporate training needs and upskill the workforce effectively.
How long can I access the free product development course content?
You can access the free course content on Product Development for an unlimited duration once you enroll.
Will I receive a certification upon completion of the free product development course?
Yes, upon successfully completing the free Product Development course, you will receive a certification of completion.
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Coming Soon
Advanced
Mentor
Adityanarayan
Sr PPM @ Sprinklr
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.