Free Product Management Course for Scaling B2B Products [Strategies]
Learn essential strategies for expanding B2B products with our free product management course. Enroll now for expert insights and practical guidance.
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Learning Objectives
1. Understanding Enterprise Customers' Needs
A deep dive into the specific requirements of enterprise customers to tailor products accordingly.
2. Strategic Product Testing and Validation
Implementing a rigorous testing process to validate assumptions and pivot based on real customer data.
3. Leveraging Customer Insights for Product Development
Utilizing user feedback and insights from key stakeholders to guide product feature prioritization and development.
4. Metrics-Driven Approach for Success
Using relevant metrics such as feature engagement and regulatory adoption to measure the success of product enhancements and expansions.
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Who's it for
Product Managers
Sales Executives
Marketing Managers
Business Development Professionals
User Experience Designers
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What will I learn
Chapter 1
Enterprise vs. Consumer Product Strategies
Scaling enterprise software differs markedly from consumer products. Enterprise customers prioritize risk aversion and seamless integration, necessitating strong stakeholder relationships and a tailored approach to product development.
Chapter 2
International Expansion of Enterprise Products
When taking enterprise products global, it's essential to learn from the market and adapt strategies accordingly. Testing different approaches and pivoting based on customer feedback helps avoid the excess development of unneeded features.
Chapter 3
Case Study Pivoting for Market Fit
An enterprise's initial hypothesis may not align with market realities, as illustrated by a company's pivot from a data management integration to a CRM system, resulting in long-term success.
Chapter 4
User-Centric Product Development
Deeply understanding user challenges through empathy and research is crucial. Focusing on the needs of power users can lead to the development of features that truly address fundamental problems.
Chapter 5
Metrics for Success
Success in enterprise products can be gauged through metrics like ticket volume and feature engagement, with an emphasis on meeting the unique needs of global clients and addressing their primary challenges.
Chapter 6
Scaling Enterprise Products
A customer-centric approach, rigorous testing, and flexibility are key to scaling enterprise products. Aligning product vision with sales and marketing ensures unified progression toward organizational goals.
Chapter 7
The Enterprise Sales Cycle
Enterprise sales cycles are typically long, demanding patience and persistence. Unlike consumer products, enterprise solutions require careful rollout and change management due to the complexity of their environments.
Chapter 8
Achieving Product-Market Fit
Securing product-market fit in the enterprise realm can lead to exponential growth. Focusing on the most impactful user and business needs rather than an abundance of features is essential for rapid adoption and integration.
Chapter 9
Empathy and Alignment in Product Teams
Enterprise product teams should empathize with users to create solutions that integrate well with existing workflows. Consistent alignment with customer needs across the organization is fundamental to successful scaling.
Meet your Mentor
Jean Michel
Director of Product @ Veeva Systems, Ex IQVIA
Jean Michel is an experienced Director of Product at Veeva Systems, based in the New York metropolitan area of New Jersey. With a background as Principal Product Solution Consulting in EMEA, he has almost 4 years of expertise in driving product strategy and solutions in the healthcare and life sciences industry.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars are strategy, execution, empathy, communication, leadership, and product expertise.
What is Product Management, and why is it important to learn about?
Product Management is the process of developing and managing products effectively, crucial for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the course is specifically designed to enhance corporate training and upskill the workforce in Product Management.
How long can I access the free product management course content?
You can access the free course content for an unlimited time once you enroll in the course.
Will I receive a certification upon completion of the free product management course?
Yes, upon successful completion, you will receive a certification for the free Product Management course.
Coming Soon
Intermediate
Mentor
Jean Michel
Director of Product @ Veeva Systems, Ex IQVIA
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