Free Product Strategy Course for Designing User-Centered Products
Learn how to design user-centered products with this free product strategy course. Enhance your skills and create exceptional user experiences.
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Emphasis on Human-Centered Design Principles
A focus on understanding user needs to shape product strategies and create emotionally resonant products.
2. Innovation in Fintech and Banking Experiences
Insights on solving meaningful problems in the banking sector, emphasizing innovation, user satisfaction, and customer loyalty.
3. Driving Organic Growth through User Satisfaction
Strategies such as zero-fee credit cards and proactive communication leading to lower churn rates and increased customer loyalty.
4. Streamlining Processes and Enhancing Customer Support
Efforts to provide seamless user experiences through streamlined processes, smart chatbots, and continuous learning from diverse sources.
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Who's it for
Product Managers
Designers
Analysts
Customer Experience Professionals
Fintech Professionals
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What will I learn
Chapter 1
Understanding User Preferences and Needs
This chapter explores the shift towards user-centric product development, emphasizing the importance of understanding user preferences and needs to create products that resonate with users on a deeper level. It highlights the significance of prioritizing love, giving back, and cultivating a sense of connection and compassion with users.
Chapter 2
Solving Meaningful Problems in Fintech and Banking
Reflecting on insights gained in the fintech and banking sector, this chapter discusses the importance of choosing a career path that allows for solving meaningful problems in the industry. It addresses common issues such as card loss while traveling and the role of metrics like Net Promoter Score in improving customer experiences.
Chapter 3
Driving Organic Growth through Customer Experience
This chapter showcases how companies can achieve organic growth by prioritizing user satisfaction and loyalty through strategies like offering zero-fee credit cards and proactive communication. It emphasizes the value of customer feedback in gauging service quality and enhancing user satisfaction.
Chapter 4
Streamlining Processes and Leveraging Technology
Efforts to streamline processes such as card delivery and implementing smart chatbots for customer support are discussed in this chapter. Drawing inspiration from notable books, the conversation underscores the importance of continuous learning and leveraging insights from diverse sources for product development strategies.
Chapter 5
The Role of Product Managers in Understanding Customer Problems
Emphasizing the holistic approach product managers should take in understanding customer problems, this chapter highlights the need for empathy, product sense, and innovation in addressing user pain points effectively. It discusses the importance of developing innovative features beyond incremental improvements.
Chapter 6
The Essential Qualities of Successful Product Managers
This chapter delves into the qualities essential for successful product managers, including possessing a strong product sense, identifying efficient solutions to user problems, and refining product strategies based on feedback and market insights. It emphasizes the blend of empathy, innovation, and strategic thinking in driving meaningful changes.
Chapter 7
Reaffirming Human-Centered Design Principles in Product Strategies
In this concluding chapter, the focus is on user-centric product development and the importance of human-centered design principles in shaping product strategies. It highlights how companies can create products that meet functional requirements and resonate with users emotionally by prioritizing user needs, fostering meaningful connections, and leveraging data-driven insights.
Chapter 8
Key Elements for Product Managers to Drive Innovation
This chapter discusses the importance of continuous learning, proactive communication, and a strong product sense as key elements for product managers to drive innovation and deliver impactful solutions that enhance user experiences. It emphasizes the role of product managers in creating products that resonate with users and drive positive changes in the industry.
Meet your Mentor
Akshit Kumar Gupta
Senior Product Manager @ Niyo
Akshit Kumar Gupta is a seasoned product manager at Niyo Solutions Inc., with a focus on enhancing the transactional experience, card delivery, and customer support for Niyo Global. With a background in steering product metrics like Net Promoter Score, he strives to elevate in-app savings account experiences for users, with a keen eye on driving exceptional customer satisfaction.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars include market research, competitive analysis, customer segmentation, and product positioning.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan defining what products to build and how. It's crucial for business success.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training and enhancing skills in product strategy.
How long can I access the free product strategy course content?
You can access the course content for an unlimited period once you enroll in the course.
Will I receive a certification upon completion of the free product strategy course?
Yes, upon completion, you will receive a certification to validate your understanding of product strategy concepts.
Learn How to Design User Centered and User Personalized Products
4
(300 ratings)
Advanced
21 April 2025 at 5:30 pm GMT
22k Learners enrolled
Mentor
Akshit Kumar Gupta
Senior Product Manager @ Niyo
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