Free Product Strategy Course on How Product-Led Growth Strategies Drive Business Success
Learn how Product-Led Growth Strategies can drive business success with our free product strategy course. Enroll now and master the key principles.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Emphasizing Product-led Growth Strategies
Insights on leveraging product excellence for user retention and business growth through efficient marketing strategies.
2. Creative Marketing Campaigns Case Study
Analyzing the success of Apple's "Shot on iPhone" campaign for enhancing engagement and curiosity without direct sales pitches.
3. UI Design Importance in User Engagement
Understanding how user-friendly design and creative freedom impact positive user experiences and drive engagement on platforms like Slack.
4. Keyword Strategy for Enhanced Visibility
Recommendations on effective keyword selection using tools like WordSpan to improve search presence and avoid over-reliance on WordPress plugins.
Read More
Who's it for
Marketers
Product Managers
Podcast Hosts
UI Designers
Business Owners
Our Learners love GrowthSchool
What will I learn
Chapter 1
Exploring Marketing Evolution
This chapter delves into the speaker's background in p tech, passion for art and UI designing, and their journey towards marketing. Readers learn about the speaker's evolution over six years studying marketing and their recognition as a guest speaker, highlighting the importance of adapting to changes in the professional landscape amid the COVID-19 pandemic.
Chapter 2
The Power of Product-Led Strategies
The discussion focuses on Pringles as an illustrative example to emphasize how product-led growth strategies can lead to shorter sales cycles and effective word-of-mouth marketing. Readers gain insights into the significance of a product's appeal and addictive qualities in driving growth without heavy reliance on traditional sales efforts.
Chapter 3
Effective Marketing Campaigns
The chapter introduces Apple's "Shot on iPhone" campaign as a successful marketing strategy emphasizing user-generated content. The importance of creativity and engaging campaigns that generate curiosity without overtly selling product features is explored, highlighting the diversity of marketing tactics to ensure effectiveness.
Chapter 4
User-Friendly Design and UI Incorporation
The conversation shifts towards UI design and its impact on user engagement, drawing parallels from the Slack community. Readers are exposed to how user-friendly design, creative freedom, and feedback incorporation play essential roles in enhancing user experiences and fostering positive relationships with the product.
Chapter 5
Implementing Keyword Strategies
This chapter introduces the concept of "jobs to be done" and explores effective keyword selection and implementation techniques. The discussion emphasizes the use of tools like WordSpan for keyword research, steering away from over-reliance on WordPress plugins, and encouraging manual research for better outcomes.
Chapter 6
Tailoring Products for Target Audiences
The focus is on the importance of understanding the target audience when implementing Product-Led Growth (PLG) strategies for Software as a Service (SaaS) products. The chapter stresses the need to comprehend user needs to tailor products accordingly, highlighting the strategic alignment needed between product development and marketing efforts.
Chapter 7
The Value of Feedback and Innovation
In this chapter, the significance of customer feedback in driving innovation and continuous improvements in product design is emphasized. Readers are guided through the iterative nature of design that leads to enhanced user satisfaction, reinforcing the idea of incorporating feedback loops to fuel innovation and growth.
Chapter 8
Conclusion Navigating the Digital Landscape
The concluding chapter synthesizes the insights gathered to underscore the importance of product-led growth strategies, user-friendly design, and feedback incorporation in driving successful outcomes in today's digital environment. It highlights the strategic blend of marketing approaches, product development, and customer-centric focus as key drivers of success amidst the evolving digital landscape.
Meet your Mentor
Tamanna Chanana
Senior Growth Marketing Manager @ Whatfix
Tamanna Chanana is a skilled marketing professional and podcaster, known for hosting "Brand Talkies a.k.a The BT Show." With expertise in social media, SEO, brand strategy, and leadership, she also serves as the Senior Manager of Growth Marketing at Whatfix in the UK. Her strengths include campaign analytics, media relations, and influencer marketing.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market research, customer insights, competitive analysis, and product roadmap planning.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a roadmap that outlines how a product will meet objectives. It's crucial for successful product development.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is tailored for corporate training to enhance skills and drive business growth.
How long can I access the free product strategy course content?
You can access the free product strategy course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free product strategy course?
Yes, upon completing the free product strategy course, you will receive a certification to demonstrate your new skills.
Understanding how Product-Led Growth Strategies help in business growth and success
3.5
(262 ratings)
Intermediate
7 February 2025 at 2:30 am GMT
19k Learners enrolled
Mentor
Tamanna Chanana
Senior Growth Marketing Manager @ Whatfix
People also found these Free courses interesting
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.