Free Product Management Course on Aligning Product Management and Marketing Teams for Results
Discover how to optimize the collaboration between product management and marketing teams for maximum impact. Enroll in our free course today!
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Strategic Collaboration Between Product Managers and Marketing Managers
Recommendations for seamless coordination and regular collaboration to ensure effective product management and marketing operations.
2. Embracing Agile Methodologies in Product Development
Highlighting the importance of agile practices, including user stories and scrum methodologies, to enhance adaptability and receive prompt feedback in product management.
3. Enhancing Product Marketing Strategies
Discussing targeting specific personas, utilizing open source communities, and employing tools like Gantt plans for effective product promotion and successful marketing operations.
4. Transitioning from Marketing to Product Management
Exploring the necessary tools and skills required for a successful transition, focusing on deeper collaboration with engineers and understanding concepts like user stories and epics.
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Who's it for
Product Managers
Product Marketing Managers
Entrepreneurs
Startup Founders
Marketing Executives
Our Learners love GrowthSchool
What will I learn
Chapter 1
Introduction to Product Management
This chapter introduces the vital role of Product Managers in product development and launch. It underscores the responsibility of PMs in setting requirements, utilizing frameworks like Scrum, and seeking input from others for successful outcomes.
Chapter 2
Role Differentiation in Product Management
The distinction between Product Managers and Product Marketing Managers is explored, including the specific responsibilities of each role. The chapter also discusses the emergence of Product Owners within the Scrum framework and their collaboration with developers.
Chapter 3
Collaboration Between Product Managers and Marketing Managers
The chapter focuses on the importance of notifying Product Marketing Managers about product launches and aligning marketing campaigns with the product being sold. Strategies for developing effective marketing content and utilizing agile practices are highlighted.
Chapter 4
Data Analysis and Agile Methodologies in Product Management
Emphasizing the significance of data analysis in decision-making, this chapter delves into the relevance of agile methodologies in product management. It discusses resources for further learning and the option of becoming a certified product owner to enhance skills.
Chapter 5
Marketing Strategies and Tactics
This chapter explores marketing strategies such as targeting specific personas and utilizing tools for campaign planning. It underscores the role of marketing operations in successful campaigns and the importance of alignment between Product Managers and Product Marketing Managers.
Chapter 6
Transitioning to Product Management
Strategies and skills required for transitioning from marketing to product management are discussed, including collaboration with engineers and understanding concepts like user stories and epics. The process of determining essential features for a minimum viable product is also highlighted.
Chapter 7
Product Expertise and Continuous Feedback
The significance of having expertise in the product area managed by Product Managers is emphasized in this chapter. It stresses the importance of seeking feedback from end users and stakeholders for refining products to meet user needs effectively.
Chapter 8
Conclusion and Success Factors in Product Management
The final chapter summarizes key elements for successful product management, including collaboration between Product Managers and Product Marketing Managers, understanding agile methodologies, strategic marketing approaches, and expertise in product areas. It underscores the importance of adaptability and focused execution to drive product success.
Meet your Mentor
Martin Bakal
Director of Product Marketing @ Core Stack
Martin (Marty) Bakal is a Senior Product Manager at Dojo Five in Cambridge, Massachusetts. With expertise in embedded software and product management, he drives modern embedded development. On the other hand, Labra's Director of Product Marketing focuses on facilitating co-selling and marketplace selling with cloud hyperscalers, leading various initiatives to simplify partner interactions and streamline operations.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management include product strategy, product development, product marketing, and product analytics.
What is Product Management, and why is it important to learn about?
Product Management is the process of developing, marketing, and improving products. It's important for businesses to succeed.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the Product Management course is designed for corporate training and upskilling the workforce in product management skills.
How long can I access the free product management course content?
You can access the free product management course content for an unlimited period after registration.
Will I receive a certification upon completion of the free Product Management course?
Yes, upon completion of the free Product Management course, you will receive a certification to showcase your skills.
Leveraging the Synergy between Product Management and Marketing Teams for Optimal Results
4
(300 ratings)
Intermediate
Today, 3:30 pm GMT
22k Learners enrolled
Mentor
Martin Bakal
Director of Product Marketing @ Core Stack
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