Free Product Strategy Course on Advanced Product Led Growth with Frameworks & Case Studies
Unlock your product strategy skills with our Advanced Product Led Growth course. Gain a free product strategy course through frameworks and case studies. Enroll now!
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Learning Objectives
1. Product Management Insights for Startups
Expert workshop on product management essentials for startups, from customer problem-solving to strategic development and growth planning.
2. Leveraging Product-Led Marketing Strategies
The integration of product features into marketing initiatives to attract and convert users, emphasizing the importance of user-centric approaches.
3. Understanding the Product Lifecycle Journey
Illustration of a product's journey from development to decline, highlighting the necessity of managing product and company evolution for successful decision-making.
4. Designing Customer-Centric Skincare Products
Utilizing data and design research to develop skincare products that align with customer preferences, emphasizing strategic market acceptance and effective customer outreach.
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Who's it for
Startup Founders
Product Managers
Marketing Executives
Sales Professionals
Business Strategists
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What will I learn
Chapter 1
The Power of Self-Empowerment
This chapter explores the messages of self-empowerment and encouragement conveyed through the lyrics, emphasizing perseverance, determination, and self-belief in achieving success. It sets the tone for the book's focus on becoming a champion and leaving a lasting legacy through hard work and dedication.
Chapter 2
The Foundation of Product Management
Introducing the speaker's expertise in building and scaling brands, this chapter delves into the core concepts of product management. It distinguishes between product growth and late growth while discussing how startups can enhance their value proposition and grow their businesses using valuable insights.
Chapter 3
Addressing Real Customer Problems
Emphasizing the necessity of understanding and solving real customer problems, this chapter cautions against falling into the "build trap" and advocates for customer-centric product development. By addressing customer pain points, companies can tailor their products to effectively meet customer needs.
Chapter 4
Product-Led Marketing Strategies
Exploring the role of product-led marketing, this chapter highlights how incorporating features like premium messaging and referral programs can enhance a product's value proposition. It focuses on utilizing the product itself as a marketing tool to attract and convert users into paid customers.
Chapter 5
Leveraging Product-Led Sales
This chapter delves into generating leads through marketing qualified leads and sales qualified leads, emphasizing a customer-centric approach to drive sales. By implementing product-led marketing strategies, businesses can effectively promote their products and drive sales.
Chapter 6
Understanding the Product Lifecycle
Illustrating the journey of a product from development to decline, this chapter explores the product lifecycle using the example of an MP3 player. It emphasizes the importance of managing the product and company journey for successful business planning and decision-making.
Chapter 7
Feedback, Improvements, and Strategic Placement
This chapter highlights the significance of receiving feedback, making improvements, and ensuring product-market fit. It introduces a push strategy to incentivize distributors and stresses strategic placement to meet customer preferences and drive sales.
Chapter 8
Designing for Customer Understanding
Transitioning to the design of a successful skincare brand, this chapter emphasizes the importance of combining wonder and curiosity to deeply understand customers. It showcases the creation of a face wash product with aloe vera, highlighting the benefits to customers through data utilization and design research.
Meet your Mentor
Dyuti Biswas
Product Consultant @ Freelance
Dyuti Biswas is a seasoned product mentor with expertise in product architecture, development, and strategy. As a Startup Mentor at Startup India, Dyuti guides early-stage startups through ideation, validation, and scaling, helping them navigate the landscape of fundraising and government grants. With a focus on fostering growth and innovation, Dyuti is instrumental in supporting the startup ecosystem.
Frequently Asked Questions
What are the main pillars of Product Strategy?
Main pillars include market analysis, product positioning, competitive landscape assessment, and roadmap development.
What is Product Strategy, and why is it important to learn about?
Product Strategy defines how a product will achieve its business objectives—it's crucial for product success and growth.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the course is designed to enhance product strategy skills for individuals and corporate teams.
How long can I access the free product strategy course content?
You can access the free course content indefinitely once you enroll in the program.
Will I receive a certification upon completion of the free product strategy course course?
Yes, a certificate of completion will be provided to you upon successfully finishing the course.
Advanced Product Led Growth with Frameworks & Case Studies
4
(300 ratings)
Advanced
9 February 2025 at 5:30 pm GMT
22k Learners enrolled
Mentor
Dyuti Biswas
Product Consultant @ Freelance
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