Free Product Strategy Course on Crafting an Effective Product Strategy for B2B Platforms (Case Study of Stripe and Plaid)
Learn how to craft an effective product strategy for B2B platforms with a case study of Stripe and Plaid. Get a free product strategy course.
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Learning Objectives
1. Embracing Innovative Technologies in Tech Company Preferences
Exploration of tech companies like Stripe, Mono, and Slack, valued for API access and automation capacities.
2. Challenges and Solutions in Operating a Platform Business
Discussion on challenges like integrations, regulatory compliance, and scalability, emphasizing benefits of API access and cloud services.
3. Ethical Considerations and Go-to-Market Assumptions in Technology Development
Emphasis on addressing ethical risks in technology design, establishing solid go-to-market assumptions, crucial for product success.
4. User-Centric Planning Techniques and Testing Strategies
Discussion on user stereo marketing, concierge testing, and testing product ideas through landing pages and videos for enhancing user understanding.
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Who's it for
Product Managers
Technology Entrepreneurs
Business Strategists
Tech Industry Analysts
Marketing Professionals
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What will I learn
Chapter 1
Tech Companies and Platforms
The preference for tech companies like Stripe, Mono, and Slack, as well as platform companies like ADN and Salesforce, is discussed. The emphasis is on API access and automation capabilities, as well as the significance of platforms in industries like FMCG and oil and gas.
Chapter 2
Challenges in Platform Business Operations
Operating a platform business comes with challenges such as complex integrations, customization requirements, regulatory compliance, and technical scalability. The importance of API access, cloud services, and customization in expanding market reach is highlighted.
Chapter 3
Ethical Considerations in Technology
The chapter focuses on ethical considerations in technology development, emphasizing the importance of addressing ethical risks early on. Solid go-to-market assumptions are crucial in guiding product development and marketing strategies to ensure success in the market.
Chapter 4
Planning Techniques and User Insights
Various planning techniques, such as user stereo marketing, journey mapping, and concierge testing, are discussed as tools to identify pain points, opportunities, and gaps in the system. Gathering insights from customer interviews and testing helps enhance understanding of user needs.
Chapter 5
Testing Product Ideas and User Behavior
Strategies for testing product ideas, including creating landing pages, explainer videos, and Kickstarter tests, are outlined. These methods help evaluate interest, demand, and user behavior to gauge the viability of product ideas effectively.
Chapter 6
Strategic Partnerships and Business Growth
Strategic partnerships, such as collaboration with payment providers like Plaid, Stripe, or P Stack, are key to expanding services and offerings. The importance of beneficial ecosystems and successful strategies, illustrated through a case study on Stripe, is emphasized for business growth and success.
Meet your Mentor
Kenechukwu Nwankwo
Senior Product Manager @ Mono, Ex Reliance, Google
Kenechukwu Nwankwo is a seasoned Senior Product Manager at Mono, specializing in user acceptance testing, product delivery, SQL, data analysis, technical product management, and more. With a strong track record in product strategy, competitive analysis, and stakeholder management, he is a valuable asset driving the company's success.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, competitive positioning, product roadmap, and resource allocation.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan that outlines the goals and direction of a product. It's crucial for success.
Is these Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is designed to benefit corporate training initiatives and enhance workforce skills.
How long can I access the free product strategy course content?
You can access the free product strategy course content indefinitely once you have enrolled in the course.
Will I receive a certification upon completion of the free product strategy course course?
Yes, you will receive a certification upon successful completion of the free Product Strategy course requirements.
Crafting an Effective Product Strategy for B2B Platforms with case study of Stripe and Plaid
4.4
(330 ratings)
Intermediate
7 February 2025 at 2:30 pm GMT
24k Learners enrolled
Mentor
Kenechukwu Nwankwo
Senior Product Manager @ Mono, Ex Reliance, Google
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