Free Product Strategy Course on Jira's Product Strategy (Case Study)
Learn the product strategy of Jira through a comprehensive case study. Gain a free product strategy course and enhance your strategic skills. Enroll now!
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Learning Objectives
1. In-depth Exploration of Technology's Impact
Unpacking technology's influence on everyday life and exploring its conveniences and products' interaction with users.
2. Essential Insights for Product Managers
Urging collaboration with design teams, prioritizing customer feedback, and leveraging clear communication tools like PRDs and Jira tickets for effective product development.
3. Crafting a Unique Product Strategy
Emphasizing the need for a distinct competitive advantage, aligning with market needs, and incorporating unique features to ensure success in a competitive marketplace.
Highlighting the significance of improving user experience through integrations, customer feedback mechanisms, and continuous learning from customer interactions to drive product enhancements.
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Who's it for
Product Managers
Design Team Members
Startup Enthusiasts
User Experience Professionals
Business Strategists
Our Learners love GrowthSchool
What will I learn
Chapter 1
The Complexity of Emotions
The protagonist navigates through a range of emotions, including sadness, longing, hope, and resilience, as they grapple with feelings of emptiness and brokenness while holding onto hope for warmth and love. The poignant narrative explores the intricacies of the human experience and the enduring nature of emotions beyond one's lifetime.
Chapter 2
Impact of Technology
The discussion delves into the impact of technology on our lives, focusing on the ease and convenience it brings through various products and experiences. Insights on creating user-centric products, inspired by platforms like Spotify, and workshops by "Group School" that aim to equip individuals with the know-how of building successful products are explored.
Chapter 3
Role of a Product Manager
Key insights on being a product manager in consumer tech companies are highlighted, emphasizing collaboration with the design team, customer insights, and developing innovative solutions that resonate with users. The importance of a customer-centric approach, effective communication within the team, and aligning product strategy with market needs and unique features distinguish successful product management.
Chapter 4
Building a Competitive Advantage
Creating a unique competitive advantage through strategic planning, incorporating distinguishing features like GPS tracking, and aligning with the company's mission, vision, and core values form the foundation for success. Leveraging past actions, external influences, and developing a market-focused strategy are essential for establishing a distinct position in a competitive market environment.
Chapter 5
Enhancing User Retention
Strategic focus on increasing user retention within existing user bases for tools like Jira, through better integrations, and customer feedback mechanisms are discussed. The importance of continuous learning from customer interactions and driving product enhancements based on insights to improve user experience and tailored marketing strategies is emphasized.
Chapter 6
Learning Opportunities in Startups
Working in startups offers accelerated learning opportunities across various tasks, embracing a culture of failing fast to gain market insights efficiently. The discussion highlights potential wealth creation through equity ownership, exposure to dynamic environments, and unique growth prospects that distinguish startups from traditional corporate settings.
Chapter 7
Prioritizing Customer Needs
Strategies for prioritizing customer needs, building a mode to cater to them, choosing companies based on shared goals rather than monetary incentives, and effective stakeholder management are explored. This chapter emphasizes reducing product scope changes, adhering to a well-defined strategy, and influencing decision-making processes for successful product development and business outcomes.
Meet your Mentor
Priyanshu Bhalotia
Senior Product Manager @ Arintra
Priyanshu Bhalotia is a seasoned Senior Product Manager with a proven track record of successful project management. At Arintra, he currently leads product development in a hybrid environment, demonstrating his expertise in implementing cutting-edge solutions. Previously at Atlassian, Priyanshu specialized in facilitating seamless migration of customers to the cloud.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy typically include market analysis, competitive research, and product positioning.
What is Product Strategy, and why is it important to learn about?
Product Strategy involves a plan to achieve product goals and is crucial for successful product development and marketing.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is suitable for corporate training and helps in upskilling employees in product management.
How long can I access the free product strategy course content?
You can access the free product strategy course content for an unlimited period once you register.
Will I receive a certification upon completion of the free product strategy course course?
Yes, upon completion of the free product strategy course, you can download a certification of completion.
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Case Study on Product Strategy of Jira
3.5
(262 ratings)
Intermediate
Today, 2:30 pm GMT
19k Learners enrolled
Mentor
Priyanshu Bhalotia
Senior Product Manager @ Arintra
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