Free Product Management Course Product Experimentation 101
Learn the fundamentals of product experimentation with our free Product Experimentation 101 course. Enroll now and gain valuable product management skills.
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Learning Objectives
1. Insights on Product Development Through Experimentation
An in-depth discussion on the importance of experimentation in product development, covering various methods and their significance.
2. A/B Testing Principles and Strategies for Beginners
Introduction to A/B testing principles tailored to beginners, highlighting its importance for product enhancement and user understanding.
3. Understanding User Needs Through Experimentation
Emphasis on the challenges digital businesses face in analyzing customer needs and optimizing offerings through experimentation and validation processes.
4. Importance of Sample Size in Decision-Making
Exploration of the significance of sample size in decision-making processes, stressing the necessity of sufficient sample sizes for accurate conclusions in experiments.
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Who's it for
Product Managers
Digital Marketers
Startup Founders
UX/UI Designers
Business Analysts
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What will I learn
Chapter 1
Introduction to Product Development through Experimentation
Neeraj, an experienced professional, prepares to lead a workshop on product development through experimentation. The session aims to explore the definitions of a product, criteria for a product to be considered "right," the significance of experimentation, and its relevance in the industry. Neeraj expresses eagerness for the session and transitions into the core subjects efficiently.
Chapter 2
Importance of Experimentation in Product Development
This chapter emphasizes the repercussions of making changes without adequate experimentation and validation in product development. Various experimentation methods are explained, with a focus on introducing beginners to A/B testing principles and strategies for product enhancement. The need for experimentation to understand user needs and preferences better is underlined.
Chapter 3
Case Study on Experimentation Outcomes
Multiple experiments are conducted, resulting in consistent outcomes that are shared with the audience. A detailed case study on testing different artwork for movies or series is presented, showcasing performance variations among alternative designs.
Chapter 4
Significance of Sample Size in Decision-Making
The importance of sample size in decision-making is discussed, emphasizing the need for a sufficient sample size for accurate conclusions. The chapter highlights the fairness concerns raised by drawing conclusions from small sample sizes and provides examples to illustrate this point.
Chapter 5
Tools and Processes for Running A/B Tests
This chapter delves into the process of running A/B tests and the essential tools used by large companies like Netflix, Amazon, Microsoft, and Google for experimentation. Various tools such as Optimizely and Google Optimize are explored, highlighting their significance in effective data analytics.
Chapter 6
Emerging Trends in Digital Offerings and Careers in Product Management
Insights on emerging trends in digital offerings, the importance of understanding company goals before implementing changes, and the significance of meaningful comparisons are discussed. The chapter also touches on the diverse backgrounds that can lead to success in Product Management, underscoring the value of collaborating with technical teams for individuals from non-technical backgrounds.
Meet your Mentor
Neeraj Gireesh
Product Head @ Flipkart
Neeraj M Gireesh, a Product Manager at Flipkart and previously at Ola, excels in enhancing user experiences and driving revenue growth. His innovative strategies such as video assist features, dynamic pricing, and category-specific service experiences have consistently led to significant improvements in conversion rates and customer satisfaction. His expertise in change management and experimentation practices ensures impactful outcomes in every project he undertakes.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management are strategy, execution, and continuous improvement.
What is Product Management, and why is it important to learn about?
Product Management is overseeing the development and marketing of a product; it is crucial for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the Product Management course is tailored for corporate training and enhancing employees' skills in the field.
How long can I access the free product management course content?
You can access the free product management course content for unlimited time once you enroll in it.
Will I receive a certification upon completion of the free product management course?
Yes, upon completion of the free product management course, you will receive a certification as proof of your learning.
Build Products the Right Way with Data Driven Experimentation
3.5
(262 ratings)
Advanced
Today, 7:30 am GMT
19k Learners enrolled
Mentor
Neeraj Gireesh
Product Head @ Flipkart
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