Free Product Strategy Course on Leveraging Analytics for Informed Product Decisions (Guide)
Gain a product strategy certification and learn how to leverage analytics for better product decisions. Enroll now in Understand the Product Strategy course.
Read More
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Evolution of Product Management Perception
Product managers are no longer solely likened to CEOs, shifting towards strategic and customer-centric roles in product development.
2. Strategic Business Metrics Enhancement
Refinement of metrics like NPS and CSAT assists in identifying areas for improvement and steers product enhancements through customer feedback analysis.
3. Insightful Frameworks for Business Success
Introduction of the "Heart Rate" and "Pirate" frameworks offers valuable perspectives on customer satisfaction, lifecycle steps, and effective product value communication.
4. Effective Prioritization in Product Management
Utilizing frameworks and monitoring key metrics aids in task prioritization, aligning product teams based on specific contexts to drive growth and enhance user experiences.
Read More
Who's it for
Product Managers
Business Owners
Marketing Professionals
Product Development Teams
Innovation Strategists
Our Learners love GrowthSchool
What will I learn
Chapter 1
Evolution of Product Management
This chapter explores the changing role of product managers over time, moving away from the traditional "CEO of the product" description. It discusses how references to figures like Steve Jobs offer insights into the evolving ideals and perceptions in product management.
Chapter 2
Metrics and Feedback in Product Management
Here, the focus is on key metrics like NPS and CSAT, used by companies to gauge customer satisfaction and identify areas for product enhancement. It highlights the importance of feedback from surveys in driving product improvements and refining the overall customer experience.
Chapter 3
Analyzing Business Success with Frameworks
Introducing the "Heart Rate" and "Pirate" frameworks, this chapter delves into analyzing business success from the perspectives of customer satisfaction and key steps in the customer lifecycle. It emphasizes the importance of acquisition in attracting the right users and balancing product intuition with data analysis.
Chapter 4
Prioritization and Key Metrics
Effective task prioritization is crucial for product managers, involving the use of frameworks and monitoring key metrics. The chapter discusses how product teams are often segmented based on specific contexts and how Nitish's suggestion of incorporating awareness before acquisition can enhance user acquisition strategies.
Chapter 5
Awareness in Customer Acquisition
This chapter emphasizes the importance of awareness as a precursor to successful user outreach and acquisition efforts. It highlights the role of creating awareness to attract ideal users and the importance of transforming awareness into successful acquisitions through strategic marketing efforts.
Chapter 6
Tools and Practical Applications
Exploring questions about recommended tools, this chapter underscores the practical application of discussed concepts in product management. By focusing on frameworks, data analysis, and targeted awareness-building efforts, product managers can effectively navigate the complexities of product development.
Chapter 7
Reflection and Sign-off
In this chapter, the user bids farewell, reflecting on the insights shared during the discussion. It serves as a reminder of the valuable information presented and emphasizes the strategic frameworks, data utilization, and customer-focused approaches essential for successful product management.
Chapter 8
Looking Ahead in Product Management
The final chapter discusses the ongoing evolution of product teams and the need to adapt to changing market landscapes. By leveraging foundational principles like strategic frameworks and customer-focused approaches, product managers can drive continuous enhancements and innovation in product development for sustained growth.
Meet your Mentor
Vaibhav Gupta
Senior Product Manager @ Amazon
Vaibhav Gupta is a seasoned Senior Product Manager with a strong background in e-commerce and retail. With experience at both Amazon and Flipkart, he has led critical initiatives in inventory procurement, vendor returns, and capacity management. Based in Bengaluru, India, Vaibhav brings a wealth of expertise to his current role at Amazon.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars are customer research, competitive analysis, market understanding, and product positioning.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan outlining how a product will meet user needs and business goals, crucial for success.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, this course is tailored for organizations looking to enhance their product strategy skills and knowledge.
How long can I access the free product strategy course content?
You will have unlimited access to the free course content once you enroll and create an account.
Will I receive a certification upon completion of the free product strategy course course?
Yes, you will receive a certification upon successfully completing the free product strategy course.
Understand the Product Strategy and How to Leverage Analytics in Product Decisions
4
(300 ratings)
Advanced
9 January 2025 at 1:30 pm GMT
22k Learners enrolled
Mentor
Vaibhav Gupta
Senior Product Manager @ Amazon
People also found these Free courses interesting
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.