Free Product Strategy Course on How to Thrive in the Market & Understand GTM Strategies

Learn how to thrive in a competitive market with GTM strategies, product market fit, and get a free product strategy course. Boost your success today!

Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

certificate

Learning Objectives

1. Strategic Product Management Expertise

A thorough exploration of go-to-market strategies, product-market fit, and product development stages with a focus on zero-to-one products.

2. Differentiation Strategies in Tech Spaces

Examination of successful case studies showcasing how apps differentiate themselves with user-centric approaches in a competitive tech landscape.

3. Effective App Design Techniques

Insights into the importance of essential information, streamlined onboarding, and user engagement features like referral programs and social sharing for successful app design.

4. Optimizing App Performance and User Trust

Guidance on app performance optimization, data security, and privacy considerations to enhance usability, trust, and user satisfaction for app developers.

Read More

readmore

Who's it for

  • tick

    Product Managers

  • tick

    Startup Founders

  • tick

    UX/UI Designers

  • tick

    Market Researchers

  • tick

    App Developers

Our Learners love GrowthSchool

See ALL
left_arrowright_arrow

What will I learn

Chapter 1

Introduction to Product Management Expertise

down

This chapter provides an overview of the individual's background in product management, emphasizing their experience in driving product strategy and development for regional consumer products. It introduces the reader to the individual's role as a Senior Product Manager at a fintech startup and their expertise in scaling new product verticals and increasing user bases.

Chapter 2

Go-to-Market Strategy and Product-Market Fit

down

The focus of this chapter is on understanding the importance of go-to-market strategy and product-market fit for zero-to-one products. It delves into the different stages of product development and highlights the significance of aligning products with market needs to drive success.

Chapter 3

Identifying User Needs and Market Trends

down

In this chapter, the discussion revolves around the significance of user needs, market research, competitor analysis, and business objectives. It stresses the importance of identifying user pain points and unmet needs for product differentiation in a competitive tech landscape.

Chapter 4

Case Studies on Product Differentiation

down

Two case studies in the competitive tech space are explored in this chapter to illustrate how consumer apps have differentiated themselves by aligning with user needs and market trends. Examples such as personalized video recommendations on platforms like TikTok and user-friendly content creation tools are discussed.

Chapter 5

App Design Best Practices

down

The importance of app design is highlighted in this chapter, emphasizing the need to carefully consider essential information, streamline onboarding processes, and ensure data security and privacy. Key elements such as referral programs, social sharing features, personalization, and intuitive UI/UX design are discussed in detail.

Chapter 6

User Engagement Metrics and Product Optimization

down

This chapter focuses on user engagement metrics such as onboarding process efficiency, retention rates, and transitions from product launch to achieving product-market fit. The significance of experimentation, A/B testing, and continuous iteration to enhance user experience and drive growth is emphasized.

Chapter 7

Creating Successful Apps

down

In the final chapter, the discussion concludes by highlighting the key elements necessary for designing successful apps. It stresses the importance of user-centric design principles, incorporating features like data collection, referral programs, personalization, UI/UX design, performance optimization, and security, to create engaging and high-performing apps in the competitive app market.

Meet your Mentor

growthschool-mentor-Ker Yu Loh

Ker Yu Loh

Senior Product Manager @ Pace

Ker Yu Loh is an experienced Senior Product Manager with a strong background in consumer experience. At Pace Enterprise, he led product management for Buy Now Pay Later consumer products across multiple regional markets. He successfully revamped the Pace Pay mobile app with new features and improved user experience, enhancing customer onboarding and merchant discovery.

Frequently Asked Questions

What are the main pillars of Product Strategy?

arrow_down

The main pillars of Product Strategy include market analysis, competitive research, customer segmentation, and product positioning.

What is Product Strategy, and why is it important to learn about?

arrow_down

Product Strategy is a plan that outlines how a product will meet the needs of customers. It's crucial for business success.

Is this Product Strategy course designed for corporate training and workforce upskilling?

arrow_down

Yes, the Product Strategy course is tailored for corporate training and helps enhance workforce skills in product development.

How long can I access the free product strategy course content?

arrow_down

You will have access to the free product strategy course content for a limited time specified upon enrollment.

Will I receive a certification upon completion of the free product strategy course course?

arrow_down

Yes, upon successful completion of the free product strategy course, you will receive a certification to showcase your skills.

programImage

Learn to succeed in competitive markets with GTM strategies and PMF for early products

rating

3.75

(281 ratings)

difficulty

Intermediate

4 November 2024 at 11:30 am GMT

20k Learners enrolled

Mentor

growthschool-mentor-Ker Yu Loh

Ker Yu Loh

Senior Product Manager @ Pace

People also found these Free courses interesting

See ALL
left_arrowright_arrow
nsqnsq

Why GrowthSchool?

GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

4.7

/5

Trustpilot Rating

400k+

Total Students

linkedin

LinkedIn

Top Startup India 2024

Backed by the best

venturessequoia

and 80+ Angel investors like

investor1
investor2
investor3

What are Free Courses?

Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.