Free Product Strategy Course to Take a Data-Driven Approach for New User Activation of Products
Unlock the secrets of New User Activation with our data-driven approach course. Gain a free product strategy course to enhance your skills. Enroll now!
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Learning Objectives
1. Interpretation of Emotional Turmoil in Song Lyrics
An analysis of a protagonist's inner struggles and conflicting emotions expressed through intense lyrics and repeated refrains.
2. Key Elements for User Experience Enhancement
Workshop highlights the importance of onboarding, experimentation, and activation for creating a great user experience and emphasizes long-term impact considerations.
3. Strategies for Boosting User Activation
Insights and strategies shared with experienced business-to-consumer and growth product managers to enhance user activation, citing Spotify's success through quick access to music libraries.
Joseph Serterstrom's insights underscore the need for balancing data analysis with user feedback to create user-centric product experiences and drive continuous product activation improvement.
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Who's it for
Product Managers
Growth Product Managers
Founders
User Experience Designers
Business Executives
Our Learners love GrowthSchool
What will I learn
Chapter 1
Emotional Turmoil
In this chapter, the protagonist grapples with intense emotions and internal struggles, feeling conflicted and overwhelmed by new feelings towards someone. Despite acknowledging the irrationality of their thoughts, the protagonist finds themselves trapped in a state of confusion and heartache. The repeated refrain of "oh my God" underscores the intenseness of their emotional turmoil as they seek clarity and resolution.
Chapter 2
Key Elements of User Experience
The text shifts focus to educational content on creating a great user experience by highlighting three key elements onboarding, experimentation, and activation. The importance of considering long-term impacts of experiments and continuously improving user activation is emphasized, with a nod to Figma's exemplary product development work.
Chapter 3
Boosting User Activation
This chapter caters to business-to-consumer and growth product managers, providing insights and strategies to enhance user activation and foster product growth. Spotify's initial success is attributed to providing quick access to a vast music library, offering users a seamless music consumption experience through speedy music discovery.
Chapter 4
Evolution of Spotify's Strategies
Joseph Serterstrom discusses Spotify's early strategies in a YouTube video, shedding light on the company's journey towards providing comprehensive music streaming services beyond just quick access. Understanding user engagement drop-offs is highlighted as crucial for product managers in improving product experiences through direct user engagement.
Chapter 5
Data Analysis and User Feedback
Balancing data analysis with user feedback is explored as essential for creating successful and user-centric product experiences. Leveraging both positive and negative test results can lead to new growth opportunities, emphasizing the need for iterative improvement in product concepts for sustained growth.
Chapter 6
Strategies for Significant Growth
Companies are advised to consider strategies like new market expansion, targeting diverse demographics, exploring adjacent value propositions, and integrating with a wider ecosystem for significant growth. Spotify's successful expansion into podcasts and audiobooks illustrate effective growth strategies for unlocking new opportunities and success.
Chapter 7
Retaining Lost Users
The session concludes with a focus on re-engaging users lost during experimentation with user activation tactics. The challenge of retaining users who initially showed interest but did not become retained users is addressed, suggesting methods like messaging or push notifications to minimize drop-offs caused by experiments and encouraging engagement to boost user retention.
Meet your Mentor
Helena Buhr
Director of Product Management, Freemium @ Spotify
Helena Buhr is a visionary Senior Product Director at Monzo Bank, leading a new organization focused on growth opportunities for the innovative fintech unicorn. With a rich background as Director of Product Management at Spotify, she excels in driving user growth and monetization through impactful product strategies and leadership development initiatives.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, competitive positioning, target audience identification, and roadmapping.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan that outlines a product's goals and direction. It's essential for product success and growth.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is designed to enhance corporate training and upskill employees in strategic product management.
How long can I access the free product strategy course content?
You can access the free product strategy course content indefinitely once you sign up for the course.
Will I receive a certification upon completion of the free product strategy course?
Yes, upon completion of the free product strategy course, you will receive a certification to validate your learning.
Coming Soon
Intermediate
Mentor
Helena Buhr
Director of Product Management, Freemium @ Spotify
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.