Free Product Strategy Course to Boost User Retention With Effective Measurement Techniques
Learn how to improve user retention with effective measurement techniques in this free course. Get a product strategy certification. Boost your skills now!
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Identifying Delightful and Critical Events for User Experience
Understanding and prioritizing features that bring joy and essential actions for effective product use for user-centric design.
2. Diverse Methods for Calculating User Retention
Exploring various metrics like basic, end day, unbounded, and bracket retention to evaluate user return rates and engagement effectiveness for app performance.
3. Behavioral Segmentation for Tailored Customer Strategies
Utilizing qualitative and quantitative data to segment users based on behavior for personalized marketing and engagement strategies leading to improved retention.
Crafting targeted content and features for different user personas to enhance satisfaction, drive loyalty, and compete effectively in the market landscape.
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Who's it for
Product Managers
User Experience Designers
Marketing Executives
Business Analysts
Customer Success Managers
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What will I learn
Chapter 1
Introduction to User Retention
This chapter provides an overview of the significance of user retention for businesses in a competitive market. It highlights how retaining satisfied customers can increase their lifetime value and protect them from being lured by competitors. The chapter also emphasizes the higher costs associated with acquiring new customers compared to retaining existing ones, underscoring the importance of prioritizing customer retention strategies.
Chapter 2
Designing Delightful and Critical Events
Discussing the importance of delightful and critical events in product design and user experience, this chapter explores how features that exceed basic functionality can bring joy and satisfaction to users. It also delves into critical events that are essential for effective product utilization. Understanding and prioritizing these events enable designers and developers to create engaging and user-centric experiences aligned with user expectations.
Chapter 3
Methods of User Retention Measurement
This chapter elaborates on various methods used to calculate user retention, such as basic, end day, unbounded, and bracket retention. It explains how each method tracks user return rates over specific timeframes and how Pinterest's use of bracket retention highlights its effectiveness for products with irregular user interaction patterns.
Chapter 4
Segmentation of User Behavior
Examining the concept of current users and their engagement levels over time, this chapter emphasizes the importance of segmenting users based on behavior for customized strategies. It explains how behavioral personas can be identified qualitatively and quantitatively to target specific customer segments effectively for improved retention and engagement.
Chapter 5
Leveraging User Personas for Retention
This chapter delves into the strategy of identifying behavioral personas within the user base to tailor content and features to meet user preferences effectively. It stresses how personalization and optimization of the user experience through targeted content and features can foster satisfaction and loyalty in a competitive market.
Chapter 6
Encouraging User Engagement
Highlighting the value of motivating users to engage with an app, this chapter stresses the importance of providing timely encouragement without overwhelming users with notifications. It explains how analyzing user behavior with tools like Mixpanel, Google Analytics, and Amplitude can help tailor interactions for enhanced engagement. Additionally, refinement pickers are suggested as tools to facilitate a streamlined and productive browsing experience for users.
Chapter 7
Conclusion and Future Strategies
This final chapter summarizes the key components discussed in the previous chapters and underscores the importance of focusing on customer retention through understanding delightful and critical events, effective user segmentation strategies, and leveraging analytical tools for enhancing user engagement. It emphasizes the need to consistently optimize the user experience based on data-driven insights and personalized interactions to meet user needs and expectations in today's competitive market landscape. Future strategies for sustained success in user retention are also hinted at for further exploration.
Meet your Mentor
Ankit Kalra
Senior Manager - Digital Product Analytics @ American Express
Ankit Kalra is a skilled Senior Manager in Digital Product Management and Data Analytics at American Express. Demonstrating expertise in analytics strategy and customer insights, he has successfully led projects in client retention, profitability analysis, and data security initiatives. Ankit's innovative approach has saved costs and improved data-driven decision-making processes within the organization.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market research, competitive analysis, target audience identification, and product roadmap.
What is Product Strategy, and why is it important to learn about?
Product Strategy guides how a product will achieve business goals. Learning it helps in aligning product development with objectives.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is designed to enhance corporate training initiatives and upskill workforces effectively.
How long can I access the free product strategy course content?
You can access the free product strategy course content for an unlimited period once you sign up.
Will I receive a certification upon completion of the free product strategy course?
Yes, upon successful completion of the course, you will receive a certification to validate your learning.
Coming Soon
Advanced
Mentor
Ankit Kalra
Senior Manager - Digital Product Analytics @ American Express
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