Free Product Management Course on Understanding Key Product Analytics Concepts
Learn key product analytics concepts with our free product management course. Gain a deep understanding of data analysis, metrics, and decision-making.
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Learning Objectives
1. Optimizing Customer Engagement on Various Platforms
Analyzing user behavior across platforms like e-commerce sites and OTT platforms to enhance product design and user experience.
2. Utilizing Product Analytics Tools for Growth
Leveraging tools like Mixpanel and Google Analytics to gain insights and make data-driven decisions for product optimization and growth.
3. Enhancing Product Operations with Data-Driven Decisions
Automating processes, reallocating resources, and using analytics to improve customer journey and streamline operations for long-term success.
Implementing technologies like sentiment analysis and SMS verification to detect and prevent fraudulent activities in online transactions and credit card fraud.
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Who's it for
Product Managers
Data Analysts
Marketing Managers
Fraud Prevention Specialists
Customer Experience Managers
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What will I learn
Chapter 1
Introduction to Product Analytics
This chapter introduces the concept of product analytics as a vital tool for understanding user behavior and improving product performance on digital platforms. It highlights the significance of tracking, visualizing, and analyzing user engagement data to gain insights into customer preferences.
Chapter 2
Customer Engagement Analysis
Exploring how companies analyze customer engagement across different platforms, including e-commerce websites and OTT platforms. By tracking metrics like sign-ups and user preferences, businesses can optimize product design and enhance user experience.
Chapter 3
Feedback Loops and Product Analytics Tools
Discusses the role of feedback loops and various product analytics tools such as Mixpanel and Google Analytics in improving product performance and growth. These tools provide valuable insights into user behavior, enabling data-driven decisions to enhance product success.
Chapter 4
Optimizing Customer Journey and Workflow
Examines how companies can improve customer journey and operational efficiency through automation and data-driven decision-making supported by product analytics. By identifying areas hindering growth, businesses can plan for long-term success.
Chapter 5
Fraud Detection Technologies
Discusses the importance of combatting online fraud, especially credit card fraud, using AI and data science technologies. Techniques like sentiment analysis and SMS verification enhance security measures and protect consumers from financial risks.
Chapter 6
Marketing and Promotion Strategies
Explores the role of promotion in reaching new markets and achieving product-market fit. It emphasizes the distinction between product analytics and market analytics to gain insights into product performance and market trends for informed decision-making.
Chapter 7
Monitoring New Product Features
Highlights the significance of monitoring key metrics related to customer engagement and satisfaction when introducing new product features. By analyzing user interactions, companies can assess feature effectiveness and enhance user experience.
Chapter 8
Machinery Plant Maintenance and Customer Segmentation
Discusses the importance of proactive machinery plant maintenance in preventing downtime and breakdowns. Understanding customer segments through surveys and defining value propositions tailored to their needs helps in enhancing product value and customer satisfaction.
Meet your Mentor
Sarvesh Chand
Senior Product Manager @ Paypal
Sarvesh Chand is a seasoned Senior Technical Product Manager at PayPal, specializing in Risk, Data, and AI. With over 1 year in this role, he has a strong background in product strategy, analytics, and innovation. As an Education Mentor at GrowthSchool, he also excels in research and social influence, driving impactful growth.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management are strategy, execution, and empathy for customers and stakeholders.
What is Product Management, and why is it important to learn about?
Product Management involves developing and launching products, crucial for understanding market needs and driving business success.
Is these Product Management Course designed for corporate training and workforce upskilling?
Yes, these Product Management Course are ideal for corporate training and enhancing skills in workforce development.
How long can I access the free product management course content?
You can access the free product management course content for an unlimited period upon registration.
Will I receive a certification upon completion of the free product management course?
Yes, upon successful completion of the free product management course, you will receive a certification of completion.
Understand key product analytics concepts
4.5
(337 ratings)
Intermediate
21 January 2025 at 2:30 pm GMT
24k Learners enrolled
Mentor
Sarvesh Chand
Senior Product Manager @ Paypal
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