Free Product Strategy Course to Develop B2B Product Strategy to Drive Actionable Results
Learn how to develop a winning B2B product strategy and drive actionable results with our free product strategy course course. Enroll now and boost your career!
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Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Strategic SWOT Analysis Implementation
Collaborative SWOT analysis sessions uncover internal strengths and weaknesses, aiding in identifying key growth areas.
2. Diverse User Persona Understanding
Exploring different user personas - new users, casual users, power users - yields valuable insights for enhancing products and services.
3. Judicious Use of External Analyst Insights
Balancing market insights from analysts like Gartner with discernment ensures informed decision-making regarding competition, trends, and product development.
Monitoring key metrics such as time to live, defect rates, and ROI analysis assists in successful product development and value delivery.
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Who's it for
Marketing Managers
Product Development Teams
Business Analysts
Sales Leaders
Project Managers
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What will I learn
Chapter 1
The Importance of Strategic Planning
This chapter emphasizes the significance of strategic planning in business development. It highlights the value of effectively communicating strategies and introduces the SWOT analysis as a tool to identify internal strengths and weaknesses. The chapter suggests collaborative SWOT analysis with team members from diverse departments to gain varied perspectives for comprehensive assessment.
Chapter 2
Understanding User Personas
Exploring different user personas, such as new users, casual users, and power users, is crucial in user discovery. By considering various user needs and behaviors, businesses can gain valuable insights through activities like reverse demos and observing users in action. This chapter underscores the importance of understanding user diversity to address their requirements effectively.
Chapter 3
Leveraging Insights from External Analysts
External analysts like Gartner and Forrester provide valuable insights into market trends and competition rankings. However, businesses need to remain discerning when consuming information from external sources to avoid falling into hype traps. The chapter emphasizes focusing on key metrics for sustainable growth, such as revenue, growth, retention, and margin, to thrive in a competitive environment.
Chapter 4
Monitoring Key Metrics for Product Success
Monitoring key metrics like time to live, defect rates, and margin goals is essential for ensuring product success. This chapter discusses evaluating return on investment through analyzing feature throughput, cost per feature, and technical debt to assess product effectiveness. The focus on cost and margin metrics helps companies determine the value delivery of their products.
Chapter 5
Effective Meeting Management
Creating effective meetings involves careful consideration of group size and representation of diverse perspectives. Tools like idea boards and sticky notes can help organize thoughts, while specific questions for feedback and follow-up conversations can deepen understanding and drive meaningful outcomes. This chapter provides insights into conducting productive meetings for better collaboration and decision-making.
Chapter 6
Aligning Strategies with Business Goals
This chapter highlights the importance of aligning strategies with business goals to enhance competitiveness and drive sustainable success. By understanding user needs, analyzing market trends, and monitoring key metrics, organizations can strengthen their competitive edge. The chapter emphasizes the integration of strategy and goal alignment for successful business growth.
Chapter 7
Implementing User-Centric Approaches
User-centric approaches are crucial in product development to ensure customer satisfaction and product success. By focusing on user needs, behaviors, and preferences, businesses can create solutions that resonate with the target audience. This chapter discusses the importance of integrating user feedback and observations into product development processes for enhanced user experience and business growth.
Meet your Mentor
Rondi Mertes
VP, Product Management @ Salesforce
Rondi Mertes is a dedicated Advisory Board Member at Products That Count, where she brings valuable expertise and insight to the team. As a Mento Product Coach, she excels at guiding and developing product managers and emerging product leaders through career advice, coaching, and mentorship. With years of experience, she is a remote professional making a positive impact in the industry.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars include market analysis, competitive analysis, customer feedback, and product roadmap development.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan for creating and delivering value through a product. It's crucial for business success.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training to enhance product strategy skills and boost workforce performance.
How long can I access the free product strategy course content?
You can access the content for an unlimited time once you enroll in the free product strategy course.
Will I receive a certification upon completion of the free product strategy course?
Yes, you will receive a certification upon successful completion of the free product strategy course.
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Developing a B2B Product Strategy to Drive Actionable Results
4
(300 ratings)
Intermediate
14th September 2024 at 2:30 am GMT
22k Learners enrolled
Mentor
Rondi Mertes
VP, Product Management @ Salesforce
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