Free Product Management Course on Leveraging Insights From Data to Build Your Product
Learn how to leverage data and consumer insights to build your product with our free product management course. Gain valuable skills and knowledge to drive successful product development. Enroll now!
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Learning Objectives
1. Incorporating Customer Insights for Strategic Development
Leveraging customer preferences and market trends to shape effective product development roadmaps and business strategies.
2. Maximizing Revenue Through Data Analysis
Utilizing quantitative and qualitative data insights for revenue maximization and feature prioritization on platforms.
3. Utilizing Customer Feedback for Informed Decision-Making
Integrating user feedback-driven approaches in product development to address user needs effectively, citing success stories of Dunzo and Sharechat.
Showcasing the importance of data-driven decision-making in product development through case studies and engagement strategies for user retention.
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Who's it for
Product Managers
Marketing Professionals
Business Strategists
User Experience Designers
Data Analysts
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What will I learn
Chapter 1
Understanding Customer Preferences
In this chapter, the importance of understanding customer preferences and market trends for effective product development and strategy implementation is discussed. By identifying what customers value, businesses can tailor their strategies to meet market demands efficiently.
Chapter 2
Incorporating Insights into Planning
This chapter focuses on the significance of incorporating insights and data collection into product development planning. Generating insights and identifying patterns play a crucial role in guiding product development and innovation, ultimately leading to successful product launches and innovations.
Chapter 3
Leveraging Customer Feedback
The chapter highlights how businesses can leverage customer feedback as a key source of information for making informed decisions before and after product launches. By adopting data-driven and user-centric approaches, organizations can cater to the needs and preferences of their target audience effectively.
Chapter 4
Case Study on Dunzo & Sharechat
This chapter discusses a case study involving Dunzo’s bundling orders to reduce stock out instances and Sharechat’s use of insights to develop products. It exemplifies the importance of data-driven decision-making and innovative ideas in product development.
Chapter 5
Enhancing User Engagement
Focuses on strategies to improve user engagement by providing personalized recommendations, exclusive gifts, campaigns, and incentives. The chapter also emphasizes the importance of distinguishing users and increasing their visibility on the platform.
Chapter 6
Maintaining User Interest
Emphasizes the importance of strategies to maintain user interest and participation, such as engagement tactics like refreshed content, premium options, endorsements, and partnerships.
Chapter 7
Invitation for Further Engagement
This chapter concludes with an invitation for further engagement and highlights the significance of continuous communication and interaction with users to drive success in the market.
Chapter 8
Summary and Closing Thoughts
Summarizes the key points discussed in the previous chapters, emphasizing the crucial role of insights derived from customer preferences and behaviors in successful product development. It underlines the importance of prioritizing insights to enhance product offerings and address user pain points effectively.
Meet your Mentor
Aditi
Senior Product Manager @ Sharechat
Aditi P. is a seasoned Senior Manager in Product Management based in London, with over a decade of experience. Previously, she held a significant role as a Senior Product Manager at ShareChat in Delhi. Her diverse background in product development across different geographies makes her a valuable and dynamic mentor.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management are strategy, execution, and communication with cross-functional teams.
What is Product Management, and why is it important to learn about?
Product Management is the process of developing, launching, and managing a product. It's essential for successful product development.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training to enhance workforce skills in Product Management practices.
How long can I access the free product management course content?
You can access the free product management course content indefinitely once you enroll in the course.
Will I receive certification upon completion of the free product management course course?
Yes, you will receive a certification upon successful completion of the free product management course to showcase your skills.
Leveraging insights from data & consumers to Build your Product
4
(300 ratings)
Intermediate
31th July 2024 at 6:30 am GMT
22k Learners enrolled
Mentor
Aditi
Senior Product Manager @ Sharechat
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