Free User Research Course to Understand User Needs & Grow Faster
Learn how to understand user needs and identify customer segments with our free user research course. Gain valuable insights to accelerate your growth. Enroll today!
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Learning Objectives
1. Foundational Role of User Research
Emphasizing the importance and impact of user research in successful product development strategies.
2. Prioritizing User-Centric Approaches
Highlighting the significance of aligning app features with user motivations for enhanced user experiences and increased conversions.
3. Leveraging Data-Driven Decision Making
Stressing the essential role of quantitative data analysis in making effective changes and improvements within products for better user experiences.
Discussing practical approaches like framing questions effectively, setting adoption targets, and using tools for data analysis to conduct thorough user research successfully.
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Who's it for
Product Managers
Founders
Marketers
UX Designers
Business Analysts
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What will I learn
Chapter 1
Importance of User Research in Product Development
This chapter delves into the significance of user research in product development, using examples of successful and failed products to underscore the impact of user research on product success. It highlights the need to base product decisions on thorough user research rather than assumptions or intuitions.
Chapter 2
Kitchen Sink Problem and Filtering Feedback
The concept of the kitchen sink problem is introduced to emphasize the overwhelming amount of feedback businesses receive from various sources. User research is presented as a crucial tool for filtering noise and focusing on what truly matters to users and the business.
Chapter 3
Conducting User Research Throughout Product Lifecycle
This chapter stresses the importance of conducting user research at all stages of a product's lifecycle to ensure its success. Methods like setting adoption targets, tracking usage post-launch, and leveraging exploratory research and metrics for user engagement are discussed in detail.
Chapter 4
Framing Questions Effectively in User Research
The chapter focuses on the art of framing questions effectively during user research to avoid bias and obtain accurate responses. It emphasizes exploring user experiences and motivations rather than seeking direct opinions on ideas.
Chapter 5
Understanding User Behavior for Effective Conversions
This chapter introduces the concept of micro conversions and emphasizes the value of understanding user behavior to drive conversions effectively. It discusses targeted user research, feedback analysis, and aligning app features with user motivations to enhance conversions.
Chapter 6
Data-Driven Product Development
Highlighting the importance of a data-driven approach, this chapter showcases case studies of successful outcomes through quantitative data analysis. It emphasizes the impact of data-backed decisions on improving user experience and addressing specific issues within products.
Chapter 7
Effective Methods and Tools for User Research
This chapter delves into practical approaches and tools for conducting user research, including building hypotheses, drafting questionnaires, and leveraging tools like surveys and data analysis tools such as Amplitude and Mixpanel.
Chapter 8
Opportunities in Product Management and Practical Experience
The final chapter touches upon exploring opportunities in product management, gaining relevant experience, and learning tools like Amplitude and Mixpanel. It emphasizes the importance of hands-on learning and practical experience in transitioning successfully into a product management role.
Meet your Mentor
Shikha Dhanuka
Principal Product Manager @ smallcaseHQ
Shikha Dhanuka is a seasoned professional with a passion for health and well-being. With experience as a Principal Product Manager at smallcase, she took a career break before returning to drive innovation in the industry. Based in Bengaluru, her extensive five-year tenure showcases her dedication and expertise in product management.
Frequently Asked Questions
What are the main pillars of User Research?
Understanding user behavior, needs, preferences, and pain points to inform product design decisions.
What is User Research, and why is it important to learn about?
User research involves studying user behaviors and motivations to create products that meet user needs effectively.
Is this User Research course designed for corporate training and workforce upskilling?
Yes, the course aims to enhance corporate teams' skills in user research, improving product development processes.
How long can I access the free user research course content?
You can access the course content for an unlimited period once you enroll in the free course.
Will I receive a certification upon completion of the free user research course?
Yes, upon successful completion, you will receive a certification to showcase your understanding of user research principles.
Understand User Needs and Customer Segments to grow faster
3.75
(281 ratings)
Intermediate
31th July 2024 at 10:30 am GMT
20k Learners enrolled
Mentor
Shikha Dhanuka
Principal Product Manager @ smallcaseHQ
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