Free Product Growth Course on Lessons of International Expansion at Airbnb, WeWork, and GOAT
Join this free product growth course to learn the lessons of international expansion from industry leaders Airbnb, WeWork, and GOAT.
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Learning Objectives
1. Strategic Partnerships for International Growth
Building strong local partnerships and investing in overseas players for successful global expansion ventures. Description Leverage local expertise and resources to navigate new markets and establish a stronger international presence.
2. Cultural Relevance in Global Markets
Prioritizing cultural understanding and relevance when expanding into diverse international markets. Description Tailoring products and strategies to resonate with the cultural nuances and preferences of target audiences worldwide.
3. Localization Strategies for Success
Implementing effective localization techniques by customizing content, imagery, and features for specific markets. Description Enhance user experience and brand engagement by adapting products and services to suit regional preferences and needs.
Acknowledging the shift from a manager to a general manager for overseeing global expansion initiatives. Description Elevate leadership capabilities and strategic vision to drive successful international growth and manage cross-cultural teams effectively.
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Who's it for
International Business Executives
Marketing Managers
Localization Specialists
Startup Founders
Product Development Teams
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What will I learn
Chapter 1
The Importance of Cultural Relevance in Global Expansion
This chapter delves into the significance of adapting to diverse markets and prioritizing cultural relevance when expanding internationally. It highlights the key principle of understanding and respecting different cultures to ensure successful global expansion.
Chapter 2
Transitioning to a General Manager Role for International Success
Here, the focus is on the transition from a manager to a general manager when leading international expansion efforts. This shift in leadership perspective is crucial for effectively navigating the complexities of global markets and driving success.
Chapter 3
Key Insights for Successful Global Expansion
This chapter offers valuable insights into the challenges and strategies involved in successful global expansion. It covers topics such as localization, translation challenges, and the importance of understanding global market dynamics.
Chapter 4
Leveraging Opportunities with GOat
Explore how successful companies like GOat have leveraged global opportunities to expand their presence internationally. Learn from their strategies and approaches to entering new markets and capitalizing on valuable opportunities.
Chapter 5
Establishing Strong Local Partnerships for International Ventures
This chapter emphasizes the importance of building strong local partnerships and securing substantial capital when expanding overseas. It discusses how successful companies invest in local players to drive international growth and mitigate risks.
Chapter 6
Excelling in Localization Strategies like Apple
Delve into how global companies like Apple excel in localization by customizing content for different markets. Understand how modular design and customization of language, imagery, and features play a key role in successful localization efforts.
Chapter 7
Optimizing Product Development for Global Markets
This chapter focuses on the importance of optimizing product development for global markets. It emphasizes the need for rapid iterations, avoiding divergence, and strategic decision-making when introducing features or building parallel versions for different regions.
Chapter 8
Effective Localization Strategies for International Engagement
Learn about the benefits of effective localization in boosting relevance and engagement in specific regions or markets. This chapter highlights the significance of quality over quantity in localization efforts and offers practical insights for successful adaptation to different markets.
Meet your Mentor
Julian Leung
Senior Director @ Greater China at GOAT
Julian Leung is a Senior Director at GOAT, where he serves as the Product Lead for the international team. With a focus on enhancing and localizing web and mobile products for the Chinese and international markets, Julian has successfully executed impactful initiatives, such as the "Singles Day" campaign in China, driving significant user and buyer growth. Leveraging his expertise in data-driven strategies and multilingual localization, Julian has established integrations and processes to drive the company's success.
Frequently Asked Questions
What are the main pillars of Product Growth?
The main pillars of Product Growth include customer acquisition, retention, engagement, and monetization strategies.
What is Product Growth, and why is it important to learn about?
Product Growth focuses on optimizing product performance to attract and retain customers, essential for business success.
Is these Product Growth course designed for corporate training and workforce upskilling?
Yes, the Product Growth course is tailored for corporate training to enhance skills and drive professional growth.
How long can I access the free product growth course content?
You can access the free product growth course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free product growth course?
Yes, upon successful completion of the free product growth course, you will receive a certification.
Lessons of International Expansion at Airbnb, WeWork, and GOAT
3.75
(281 ratings)
Intermediate
22 April 2025 at 1:30 pm GMT
20k Learners enrolled
Mentor
Julian Leung
Senior Director @ Greater China at GOAT
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