Free Product Strategy Course on Aligning Product Strategy with Customer Feature Requests

In this chapter, the individual faces technical issues while trying to turn on the camera during a virtual meeting. The chapter explores the importance of proper meeting etiquette, including discussing pronouncing names correctly and ensuring safe participation through phone options.

The session delves into the insights shared by mentors from renowned brands like the Monk, Microsoft, and Flipkart. Participants gain access to an exclusive toolkit designed to simplify the product building process, enhancing their learning experience.

Industry case studies are reviewed to understand the significance of specific features in driving growth. The discussion highlights the tools essential for developing a robust product strategy and where it originates within the industry landscape.

The focus shifts to the development of Growth School as a product, emphasizing the pivotal role of a strong product strategy. Participants explore building products from scratch and enhancing existing ones, categorizing updates as micro or macro-level changes.

The importance of conducting thorough research to inform product development is emphasized. Insights from leaders at Google and Microsoft underscore the role of research in shaping strategies, launching new products, and staying competitive in the market.

The presentation outlines the process of making recommendations, encouraging the audience to consider multiple solutions before selecting the most feasible one. Attendees are guided on identifying opportunities and taking specific actions to advance their product strategies.

The significance of tracking key performance indicators (KPIs) is discussed, focusing on metrics like average transaction value, sales by region, and customer acquisition. The session highlights the importance of establishing clear objectives and key results for team success.

The chapter introduces tools like Draw IO and Miro for creating different flows and designs. Participants explore frameworks such as circles, RICE, and AA to aid in decision-making and product management. Insights from a senior product manager at Sharechat provide valuable guidance on building a portfolio and interview preparation for growth product managers.