Free Product Management Course to Tailor Product Launches with Expert Strategies
Learn how to tailor your product launches for every stage of your growth cycle with our free product management course. Gain valuable insights and strategies.
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Learning Objectives
1. Strategic Approach to Product Launches
Guidance on the importance of product launches in addressing customer needs and creating demand for new features.
2. Iterative Launch Planning Strategies
Exploration of how to iterate launch plans and marketing strategies, emphasizing post-launch feedback collection and tracking product usage.
3. Tiered Product Launch Strategies
Insights on tiering product launches based on their significance and impact on customers, emphasizing value delivery through communication channels.
4. Flagship vs. Minor Releases
Differentiation between major flagship launches and minor releases, focusing on the value each brings and the communication approaches required for each.
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Who's it for
Product Managers
Startup Founders
Marketing Professionals
Tech Entrepreneurs
Product Development Teams
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What will I learn
Chapter 1
Tailoring Product Launches for Every Growth Stage
This chapter explores the significance of product launches in addressing customer problems and generating demand. It highlights real-world examples like Uber, Zomato, and Swiggy to illustrate how new features can enhance customer experiences and add value to products.
Chapter 2
Key Steps in Launch Planning and Post-Launch Assessment
Focuses on the importance of gathering feedback from customers and the sales team post-launch. It stresses the value of communication with existing customers before the launch date and tracking how customers are using the product to assess the success of the launch.
Chapter 3
Tiered Approach to Product Launches
Introduces the concept of tiering product launches based on their significance and impact on customers. It emphasizes delivering value with each communication, targeting different channels based on update scale, and prioritizing major product updates through flagship launches.
Chapter 4
Understanding Customer Needs and Feedback
Discusses the significance of identifying key value pillars during the initial product development stages. It emphasizes the role of customer feedback in shaping the product roadmap, planning necessary assets, and creating strategies for distribution.
Chapter 5
Engaging Customers Through Beta Programs
Explores the benefits of engaging with customers through beta programs to gauge interest and receive feedback before a product launch. It details creating messaging and assets for beta customers, collaborating to tailor features based on customer needs, and identifying customer personas and problem statements.
Chapter 6
Free Product Management Courses for Skill Enhancement
Discover the availability of free product management courses online. Learn essential skills to excel in product management without financial constraints. Upskill yourself with comprehensive courses from top institutions worldwide.
Chapter 7
Product Management Certification A Pathway to Success
Unlock opportunities with free product management certification. Gain industry-recognized credentials to advance your career. Elevate your expertise and credibility in product management without financial barriers.
Chapter 8
Accessing Free Product Management Certification Courses
Explore platforms offering free product management certification courses. Equip yourself with the necessary skills and knowledge to excel in the competitive field of product management. Advance your career without financial constraints.
Chapter 9
Leveraging Free Resources for Product Management Development
Maximize your growth potential with free resources for product management development. Access valuable materials, courses, and certifications to enhance your skill set and propel your career forward.
Chapter 10
Expanding Horizons Through Free Product Management Education
Embrace the opportunity for free product management education. Expand your knowledge base, sharpen your skills, and stay ahead in the dynamic field of product management without financial burdens.
Meet your Mentor
Ashik Basha
Product Marketing Head @ Freshworks
Ashik Basha is an experienced Product Marketing Head at Freshworks, with a background as a Product Marketing Manager. Skilled in product messaging, content development, sales enablement, and market analysis, Ashik has successfully driven product adoption and differentiation in the market. Based in Chennai, India, he has excelled in his roles at Freshworks, showcasing expertise in industry trends and customer needs.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management are strategy, execution, and leadership in delivering successful products.
What is Product Management, and why is it important to learn about?
Product Management involves developing and launching products that meet market needs, making it crucial for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, this Product Management course is tailored for corporate training and enhancing workforce skills in product management.
How long can I access the free product management course content?
You can access the free product management course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free product management course?
Yes, you will receive a certification upon successful completion of the free product management course.
Coming Soon
Advanced
Mentor
Ashik Basha
Product Marketing Head @ Freshworks
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