Free Product Management Course on Product Analytics for Effective Product Development
Discover the power of product analytics and boost user engagement with our free course on Product Management. Enroll now to gain valuable insights and elevate your skills!
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Learning Objectives
1. Importance of Product Differentiation for Growth
Understanding how product differentiators contribute to growth in the industry through innovation and user empathy.
2. Tracking User Behavior for Informed Decisions
Emphasizing the crucial role of user behavior analysis in making informed decisions, especially for product managers in SaaS companies.
3. Monitoring User Engagement and Adoption Rates
Stressing the significance of tracking user engagement and adoption rates to measure the success of product updates and feature deployments.
4. Addressing Funnel Drop-off in Product Journey
Identifying and addressing funnel drop-off in the product journey to provide seamless user experiences, utilizing strategies like reminders and customer support improvements.
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Who's it for
Data Analysts
Product Managers
Marketers
User Experience Designers
Business Owners
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What will I learn
Chapter 1
The Unstoppable Persona
In this chapter, we delve into the persona of the individual who presents a confident and unstoppable facade to the world. We explore the armor they wear to conceal vulnerabilities and fears of being hurt, discovering the loneliness and longing for genuine connections hidden beneath their strength.
Chapter 2
Striving for Independence
Here, the narrative follows the individual's expressions of a desire to remain strong and independent, avoiding the perceived risks of vulnerability in relationships. We witness their determination to maintain self-sufficiency while navigating emotional challenges.
Chapter 3
Embracing Analytical Skills
This chapter focuses on applying analytical skills in the workplace, particularly for analysts and managers. Case studies in B2B and B2C SaaS are reviewed, demonstrating problem-solving strategies and successful implementations to progress forward in professional roles.
Chapter 4
Product Instrumentation Principles
Exploring the significance of clear event names and properties for effective product instrumentation, this chapter highlights the importance of user and event properties distinction. Recommendations for those interested in product-focused roles are provided, including resources for learning product instrumentation principles.
Chapter 5
Learning Skills on the Job
The speaker shares insights on building essential skills acquired during their consulting role at ZS. Emphasis is placed on preparedness for job challenges and the potential benefits of learning SQL for interested individuals seeking professional growth.
Chapter 6
Understanding User Behavior
This chapter discusses the critical role of user behavior analysis for individuals working with product or service companies. The importance of leveraging data to study user behavior is highlighted, underscoring the need for informed decision-making in product management.
Chapter 7
Tracking User Engagement and Adoption
Focusing on the key metrics of user engagement and adoption rates for SaaS companies, this chapter explores the differences between B2B and B2C companies in deploying new features. The significance of measuring product updates' success through user engagement and adoption rates is emphasized.
Chapter 8
Enhancing User Journeys
The final chapter delves into strategies for addressing funnel drop-off in the product journey and improving user engagement. Through seamless user experiences, reminders, marketing efforts, and customer support enhancements, companies seek to optimize user journeys for increased engagement and conversion rates.
Meet your Mentor
Sanchit Aggarwal
Product Manager @ Clear
Sanchit Aggarwal is a dedicated Product Manager at Clear, demonstrating expertise in wireframing, cross-functional collaborations, and product analysis. With a proven track record in product strategy and customer experience, he excels in team motivation and fostering teamwork. Based in Bengaluru, India, Sanchit has a rich background in driving innovative solutions.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management include ideation, prioritization, development, launch, and iteration.
What is Product Management, and why is it important to learn about?
Product Management involves creating and managing products to meet customer needs, making it crucial for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training and helps in upskilling the workforce in Product Management.
How long can I access the free product management course content?
You can access the free course content indefinitely once you enroll.
Will I receive a certification upon completion of the free product management course?
Yes, you will receive a certification after successfully completing the free Product Management course.
Learn Product Analytics and Drive Engagement
3.25
(243 ratings)
Advanced
22 April 2025 at 8:30 pm GMT
17k Learners enrolled
Mentor
Sanchit Aggarwal
Product Manager @ Clear
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