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1. Strategic Prioritization using MoSCoW Framework
A detailed breakdown of feature categorization into must-haves, should-haves, could-haves, and won't haves to streamline product development.
2. Quantitative Analysis with RICE Scoring
Explanation of how to evaluate features based on reach, impact, confidence level, and effort to prioritize high-value, low-effort items efficiently.
3. Customer Satisfaction Assessment through Kano Model
Understanding how to categorize features into basic needs, performance needs, delighters, and indifferent needs to gauge their impact on customer satisfaction.
Insight into how product managers can ensure development focus matches customer needs by implementing structured frameworks and customer research insights.
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Product Managers
Product Owners
UX Designers
Engineering Team Leads
Business Analysts
Chapter 1
This chapter discusses the necessity of prioritizing features in product management. It introduces frameworks like MoSCoW and RICE scoring as tools for categorizing and quantifying feature importance, ensuring engineering efforts are aligned with delivering customer and business value.
Chapter 2
The chapter explains the MoSCoW method, which sorts features into four categories must-haves, should-haves, could-haves, and won't haves, based on their importance and necessity for the product's function and value delivery. This qualitative approach helps form a prioritized development backlog.
Chapter 3
RICE scoring is detailed here as a quantitative method for evaluating potential features by their reach, impact, confidence, and effort. It serves to rank features by their overall score to prioritize those that offer high value with low effort, informed by customer research.
Chapter 4
This chapter outlines the Kano model's role in categorizing features by their effect on customer satisfaction into basic needs, performance needs, delighters, and indifferent needs, guiding the distinction between essential and enhancive features.
Chapter 5
The focus of this chapter is on how product managers can use the aforementioned frameworks to align engineering priorities with customer value. It highlights the role of extensive customer research in accurately categorizing and scoring features.
Chapter 6
This chapter advocates for a staged development approach. It suggests starting with a minimum viable product focused on must-have features, then incrementally adding should-haves and could-haves, using continuous learning and data to inform development.
Nabeel Khan
Tech Product Manager @ Amazon
Nabeel Khan is a seasoned Tech Product Manager with a strong background in the tech industry. With over 10 months at Amazon as a Senior Product Manager and now serving as a Tech Product Manager, he brings valuable expertise in product development and management, driving innovation and success within the company.
What are the main pillars of Product Management?
The main pillars of Product Management are strategy, execution, leadership, customer focus, and innovation.
What is Product Management, and why is it important to learn about?
Product Management is the process of developing, launching, and managing a product. Learning it is crucial for business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the course is designed for corporate training and enhancing the skills of the workforce in Product Management.
How long can I access the free product management course content?
You can access the free product management course content for an unlimited period from the date of registration.
Will I receive certification upon completion of the free product management course?
Yes, you will receive a certification upon successful completion of the free product management course.
Prioritizing New features as a Product Manager
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Nabeel Khan
Tech Product Manager @ Amazon
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