Free User Research Course to Understand its Components, Tips, and Resources in Developing Products
Understand Human Bias in Design. Join Today.
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Learning Objectives
1. Understanding Human Bias in AI Teaching
Delve into the complexities of human bias in training AI systems, emphasizing the need to recognize and address biases effectively.
2. Unveiling Cognitive Biases in Decision-Making
Explore the impact of cognitive shortcuts on decisions, involving a deep dive into the Cognitive Bias Codex and its implications for behavioral science research.
3. Strategic Exploitation of Biases in Marketing
Analyze how biases are strategically used in marketing, citing examples from supermarkets and social media platforms to demonstrate their influence on consumer behavior.
Examine techniques to both leverage and mitigate biases in designing products and services, accompanied by case studies like the Apple AirTag product.
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Who's it for
Designers specializing in user experience (UX/UI)
Behavioral scientists focusing on human biases
AI professionals working with generative systems
Data analysts and researchers in the field of cognitive psychology
Business professionals involved in product management and strategy
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What will I learn
Chapter 1
Human Bias in Teaching AI
This chapter delves into the conversation about human bias in teaching AI generative systems and the optimism bias related to job security. It emphasizes the significance of recognizing biases in the design process and their substantial impact on various contexts.
Chapter 2
Identifying and Addressing Biases
The chapter discusses how biases are ingrained in our thinking and decision-making processes, underscoring the importance of understanding and identifying biases to mitigate their effects. It highlights the necessity of managing biases in navigating an abundance of data.
Chapter 3
Cognitive Bias and Decision-Making
Here, the focus is on cognitive bias, which results from the brain's shortcuts in decision-making due to information overload. Errors stemming from these shortcuts lead to cognitive bias, depicted through the Cognitive Bias Codex and its classification into various factors.
Chapter 4
Biases in Consumer Behavior
This chapter explores how supermarkets strategically influence customer behavior by placing items at checkout to trigger impulse purchases. It showcases how these tactics exploit biases, impacting consumer choices and purchase decisions.
Chapter 5
Social Media Influence and Biases
The discussion shifts to social media platforms like Instagram and Pinterest, which leverage biases to engage users. It illustrates how confirmation bias is utilized by brands to recommend content, affecting user behavior positively or negatively.
Chapter 6
Designing with Bias in Mind
The chapter reviews two case studies, one focusing on the design of Apple AirTag, revealing the consequences of overlooking biases in product development. It emphasizes the shift towards user-centered design to create better user experiences.
Chapter 7
Practical Strategies for Mitigating Biases
The final chapter offers practical strategies to avoid leading questions that may influence responses in the industry. It advocates for open-ended questioning to foster genuine feedback from users and employees, promoting a bias-aware design approach.
Meet your Mentor
Sampada Bambarkar
Product Design Manager @ Blinkit
Sampada Bambarkar is a skilled Product Design Manager at Blinkit in Bengaluru, India. With a background as a Senior User Experience Designer focusing on information architecture, systems thinking, and product strategy, she brings over 3 years of valuable experience to her current role leading design initiatives at Blinkit with expertise and insight.
Frequently Asked Questions
What are the main pillars of Designing?
The main pillars of Designing include form, function, aesthetics, usability, creativity, and innovation.
What is Designing, and why is it important to learn about?
Designing is the process of creating solutions with intent and purpose; it's essential for problem-solving and communication.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, the Designing course is tailored for corporate training and enhancing the skills of the workforce.
How long can I access the free online design course content?
You can access the free online design course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free online design course course?
Yes, you will receive a certification upon successfully completing the free online Design course.
Learn How Human Bias can both Positively and Negatively Impact Design
4.1
(307 ratings)
Intermediate
30th July 2024 at 4:30 pm GMT
22k Learners enrolled
Mentor
Sampada Bambarkar
Product Design Manager @ Blinkit
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