Free Online Design Course to Learn the Cognitive Biases and Principles that Impact UX Design
Dive into cognitive biases shaping UX. Elevate your design game. Enroll in our free course!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Understanding User Behavior and Decision Making
Exploring the key steps in decision-making, users' content scanning patterns, and the impact of limiting options on revenue generation.
2. Enhancing User Engagement Through Design
Highlighting the importance of ergonomic design, preventing banner blindness, and utilizing social proof while considering ethical implications to improve user engagement.
3. Leveraging Psychological Principles in Design
Utilizing familiarity bias, scarcity principles, social proof, and default bias to assist designers in creating positive user experiences and enhancing customer decision-making.
4. Applying Cognitive Biases in Shopping Experiences
Examining how users' memory capacity, shopping behaviors, and psychological principles such as Miller's Law influence decision-making and the likelihood of purchasing items in different shopping scenarios.
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Who's it for
User Experience (UX) Designers
Human Factors Engineers
Marketing Professionals
Product Managers
Web Developers
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What will I learn
Chapter 1
Exploring Cognitive Biases
The chapter delves into the world of cognitive biases, where the reader is introduced to approximately 106 biases and psychological theories commonly used in design. A selection of ten key biases are highlighted for a micro workshop, setting the foundation for understanding the intricacies of human decision-making.
Chapter 2
Decision-Making Journey
Readers are taken through the four key steps in the decision-making process when interacting with a product filtering information, scanning for worthiness, decision-making, and taking action. The chapter emphasizes the importance of user engagement and how users quickly scan content to determine its value.
Chapter 3
The Fitz Law
Named after Mr. Fitz, the chapter explores the Fitz Law, derived from analyzing fighter jet crashes in World War II. It reveals that accidents were attributed to poor cockpit design rather than pilot error, emphasizing the significance of ergonomic design and button placement in minimizing errors during stressful situations.
Chapter 4
Banner Blindness
Discussing findings from an eye tracking study, this chapter unveils the phenomenon of banner blindness, where users tend to overlook content that resembles ads or appears in typical ad placements. Design strategies are suggested to enhance user engagement by avoiding critical information in these ignored areas.
Chapter 5
The Power of Social Proof
Exploring the influence of social proof in shaping purchasing decisions, this chapter delves into the effectiveness of notifications displaying recent purchases. It cautions against overwhelming users with excessive notifications and underscores the importance of maintaining transparency and credibility in marketing strategies.
Chapter 6
Leveraging Psychological Principles
Designers are urged to consider psychological principles such as familiarity bias, scarcity principles, and social proof when crafting user experiences. The chapter emphasizes ethical design practices and encourages testing for biases to create a positive user journey free of manipulative dark patterns.
Chapter 7
The Art of Design Thinking
The final chapter delves into the principles of design thinking, stressing the iterative and empathetic nature of the process. It underscores the significance of understanding users, empathizing with their needs, and implementing design strategies such as providing fewer options to enhance the UI/UX design experience.
Meet your Mentor
Ritika Singh
Sr. Ux Designer @ Ex TCS
Ritika Singh is a Senior UX Designer with extensive experience at TCS. Currently located in Noida, Uttar Pradesh, India, she works on-site at upGrad as a Design Trainer. Her role involves training corporate professionals in design thinking to create simple, problem-solving designs with excellent user experiences.
Frequently Asked Questions
What are the main pillars of free online design course?
The main pillars typically include design fundamentals, software skills, project work, and industry trends.
What is free online design course, and why is it important to learn about?
Free online design courses offer valuable knowledge on design principles and tools essential for creative professionals.
Are these free online design courses designed for corporate training and workforce upskilling?
Yes, many free online design courses cater to corporate training needs and help in upskilling employees in design.
How long can I access the Designing content?
Typically, access to the course content is available for a specified period, ranging from weeks to unlimited access.
Will I receive a certification upon completion of the Designing course?
Yes, many online design courses offer certifications upon successful completion to validate your skills and knowledge.
Coming Soon
Advanced
Mentor
Ritika Singh
Sr. Ux Designer @ Ex TCS
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