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1. Empowering Dreamers to Achieve Success
Encouraging individuals to pursue their dreams with belief, perseverance, and actionable steps for success.
2. Enhanced Understanding of UX Research Methods
Exploring various research methodologies in User Experience design, including A/B testing, ethnographic study, qualitative and quantitative research, and usability testing.
3. Fostering Addictive User Experiences through Emotional Design
Creating products that prioritize memory, emotional and physiological needs to establish addictive user experiences for lasting engagement.
Analyzing how behavior varies in social situations and contexts to understand the impact on decision-making processes for effective user-centric design.
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UX designers
User researchers
Product managers
Marketing specialists
Business analysts
Chapter 1
This chapter highlights the importance of being dreamers and making things happen through belief and perseverance. It sets the tone for the rest of the content by emphasizing the mindset needed to achieve success.
Chapter 2
The conversation transitions to a session on research methods in UX design, with a focus on biometric technology. It introduces industry professionals to various research methodologies and emphasizes the need to understand and apply them successfully.
Chapter 3
This chapter delves into common research methodologies such as A/B testing, ethnographic study, qualitative and quantitative research, marketing and customer research, usability testing, and card sorting. It emphasizes the importance of reliability and validity in research methodology.
Chapter 4
To be successful in UX design, understanding the holistic, contextual, and dynamic nature of User Experience (UX) is crucial. This chapter explores how UX emphasizes memory over experience and requires consideration of emotional and physiological needs to create addictive products.
Chapter 5
Individuals behave differently in various social situations and contexts, which can influence their behavior. This chapter discusses how situational context, such as being in a hurry or feeling relaxed, can impact decision-making processes.
Chapter 6
Exploring the difference between memory and actual experience, this chapter highlights how memories can be altered or influenced by subsequent recollections. It underscores the importance of understanding how memory affects user behavior and decision-making.
Chapter 7
Using a real-life example, this chapter showcases how a company shifted its strategy based on user research findings. It underscores the importance of listening to user preferences and adapting strategies accordingly to meet customer needs effectively.
Chapter 8
This chapter stresses the importance of utilizing a combination of research methodologies rather than relying on just one method. It emphasizes the need to choose appropriate research methods and adapt strategies depending on the project phase for accurate results.
Angiras Joshi
Sr. Product Manager @ Freecharge
Angiras Joshi is a seasoned Sr. Product Manager at Freecharge with over two years of experience. Prior to this, he held the position of Design Captain at MyCaptain, showcasing his expertise in guest lecturing and mentoring. With a career spanning multiple roles, he is known for his valuable contributions to the field.
What are the main pillars of UI UX Design.
The main pillars are usability, visual design, information architecture, interaction design, user research, and accessibility.
What is UI UX Design, and why is it important to learn about?
UI UX Design focuses on enhancing user satisfaction by improving usability and accessibility, making it crucial for creating successful products.
Are these UI UX Design courses designed for corporate training and workforce upskilling?
Yes, these courses are tailored for organizations looking to enhance their employees' skills in UI UX Design.
How long can I access the free UI UX Design course content?
You can access the free UI UX Design course content for the duration mentioned in the course details.
Will I receive a certification upon completion of the free UI UX Design course?
Yes, you will receive a certification upon successful completion of the free UI UX Design course.
Strategies for Exceptional UX Design through Insightful User Research
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Angiras Joshi
Sr. Product Manager @ Freecharge
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