Free UI UX Design Course to Understand User Experience through Emotional Design Principles
Master UX fundamentals and create compelling Shopify brands. Join today!
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Learning Objectives
1. Enhanced E-commerce Performance Through UX/UI Strategies
Dive into optimizing conversion rates, AOV, and user experience with effective UI/UX design strategies tailored for e-commerce success on Shopify.
2. Elevating Visual Hierarchy for User Engagement
Emphasize the importance of visual hierarchy in UI design to guide user attention effectively, using color schemes, font styles, and brand guidelines for impactful designs.
3. Enhancing Navigation Systems for Improved Conversions
Explore the critical role of well-designed navigation systems in boosting user experience, conversions, and sales by ensuring easy product discovery and optimized user flow.
Uncover the pivotal influence of product page design on customer decisions and actions, emphasizing clear imagery and engaging layouts to capture customer interest effectively.
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Who's it for
E-commerce entrepreneurs or online store owners
Web designers or UI/UX designers
Marketing professionals in the e-commerce industry
Shopify users or those interested in Shopify website design
Brand managers or marketers looking to enhance user engagement
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What will I learn
Chapter 1
Introduction to Shopify as an E-commerce Platform
This chapter provides an overview of Shopify as a self-hosted e-commerce platform. It explains its ease of use in creating online stores quickly for a monthly fee, contrasting it with other e-commerce tools like Woocommerce, WordPress, Opencard, and Magento. The chapter highlights why Shopify is a popular choice for online shopping due to the increasing preference for online purchase over physical stores.
Chapter 2
Importance of UI and UX Design in E-commerce
Here, the essential role of user interface (UI) and user experience (UX) in e-commerce is discussed. The chapter emphasizes setting goals for design to enhance user experience, conversion rates, product navigation, and brand image. Metrics like conversion rate and average order value are explored, with strategies suggested to improve these metrics through impactful UX and UI designs.
Chapter 3
Enhancing User Engagement and Visual Hierarchy
This chapter focuses on improving user engagement through visual hierarchy in design. It explains the significance of organizing information to guide user attention and highlights the importance of accessibility for all devices. The impact of a well-designed navigation system and product page on user experience, conversion rates, and sales is emphasized.
Chapter 4
Case Study of Successful Shopify Stores
In this chapter, the branding, design, and revenue of Kylie Cosmetics are examined as a successful example. A case study of a website design project for a supplement company called Orphan Nutrition is presented, showcasing the objectives to upgrade the website, rebrand, increase traffic, generate leads, and enhance user experience.
Chapter 5
Interactive Poll and User Research Insights
A session with participants rating polls for insightfulness and engaging in user research for the supplement industry case study is featured. The importance of providing organic ingredients and transparency, highlighted by prominently showcasing green leaf ingredients, is discussed.
Chapter 6
Implementing Strategies for Higher Conversions
This chapter focuses on implementing strategies to improve conversions and sales through effective Shopify store design. It discusses the benefits of clear and engaging imagery, functional navigation systems, and well-designed product pages to enhance customer decision-making and encourage action. The emphasis is on driving better conversions and sales for brands through product-based design principles.
Meet your Mentor
Vishal Goswami
Founder & CEO @ Friction Studio
Vishal Goswami is a driven entrepreneur based in Jaipur, Rajasthan, India. As the Founder & CEO of Friction Studio since December 2020, he leads with innovation and a passion for design. Prior to this, he co-founded Blinc.design, showcasing his expertise and dedication for over a year. His diverse experiences reflect a commitment to success and creativity.
Frequently Asked Questions
What are the main pillars of UI UX Design?
The main pillars are usability, visual design, information architecture, interaction design, and user research.
What is UI UX Design, and why is it important to learn about?
UI UX Design focuses on improving user experience through intuitive interfaces. It is crucial for creating user-friendly products.
Is this UI UX Design course designed for corporate training and workforce upskilling?
Yes, the course is designed to provide practical skills for corporate training and enhancing workforce capabilities.
How long can I access the free UI UX Design course content?
You can access the free course content indefinitely once you register for the course.
Will I receive a certification upon completion of the free UI UX Design course?
Yes, upon successful completion of the course, you will receive a certification to validate your learning achievements.
Master UX Design & Build Shopify Brand UI/UX
4.2
(315 ratings)
Advanced
Tomorrow, 9:30 am GMT
23k Learners enrolled
Mentor
Vishal Goswami
Founder & CEO @ Friction Studio
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