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1. Innovative Solutions in Food Ordering
Exploring Swiggy Pop and Swiggy Super's development through user research and well-designed UI/UX for seamless user experience.
2. Strategic User Targeting with Swiggy Super
Identifying three main benefits for frequent users through comprehensive market research for Swiggy Super subscription service launch.
3. UX Career Accelerator Program Introduction
Introducing a six-month program with insights from industry experts, live sessions, and networking opportunities to explore User Experience.
Highlighting the significance of networking for career advancement during transitions between diverse work environments in UX careers.
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UI/UX Designers
Product Managers
Business Analysts
Marketing Professionals
Top-level Executives
Chapter 1
This chapter delves into the protagonist's experiences studying at institutes in Madras and Calcutta, highlighting the formative years that shaped their perspective on life and relationships. It reflects on the importance of understanding and support in personal growth.
Chapter 2
The protagonist's creation of Swiggy Pop is detailed in this chapter, emphasizing the drive to enhance user experience by streamlining checkout times and simplifying restaurant discovery. The significance of preventing overcrowding of options is explored in the context of improving efficiency and convenience for users.
Chapter 3
After conducting extensive user research to grasp the diverse expectations of Indian consumers, the protagonist launches Swiggy Super, India's first food delivery subscription program. This chapter delves into the strategic insights gained from user feedback and the tailored benefits designed to encourage subscription adoption.
Chapter 4
Focusing on the pivotal role of well-designed UI/UX in fostering trust and guiding user actions, this chapter underscores the impact of seamless user flow on overall experience. The shift from manual food ordering processes to digital platforms like Swiggy is discussed as a testament to the transformative power of intuitive design.
Chapter 5
This chapter emphasizes the essential steps in understanding and empathizing with user needs to craft successful journeys or wireframes. It underscores the versatility of design tools like pen and paper, Figma, and Canva, advocating for a tailored approach that aligns with individual preferences and workflows.
Chapter 6
Highlighting the significance of user feedback in creating impactful design solutions, this chapter stresses the need to differentiate between target group users and those outside the demographic. Prioritizing features that enhance user experience and drive revenue growth, particularly in payment flow optimizations, is emphasized as integral to success.
Chapter 7
Delving into the strategic allocation of resources based on the anticipated impact of design changes, this chapter underscores the importance of aligning efforts with measurable outcomes. Enhancing results by prioritizing areas with high returns on investment, such as subscription models like Swiggy Super, is explored as a key strategy for sustained growth.
Chapter 8
This chapter introduces a UX career accelerator program designed to equip individuals with the skills and knowledge needed to thrive in the field. The application process, mentorship opportunities with industry experts, and emphasis on practical experience through design challenges and hackathons are outlined as key components of the program.
Aditya Uttaravalli
Founder, Fleek & Angel Investor @ Fleek
Aditya Uttaravalli is the founder of Fleek, an Angel Investor, and a consultant at Alvarez & Marsal with experience in developing successful go-to-market strategies. He has a proven track record of reducing cost overheads by over 40% through his work with a leading cement company. His expertise spans India and the US.
What are the main pillars of UI UX Design?
The main pillars of UI UX Design include usability, accessibility, desirability, credibility, and value.
What is UI UX Design, and why is it important to learn about?
UI UX Design focuses on creating intuitive, user-friendly interfaces to enhance user experience, making learning crucial for effective design.
Is this UI UX Design course designed for corporate training and workforce upskilling?
Yes, the UI UX Design course is tailored for corporate training and aims to enhance workforce skills effectively.
How long can I access the free UI UX design course content?
You can access the free UI UX design course content for an unlimited period to learn at your own pace.
Will I receive a certification upon completion of the free UI UX design course?
Yes, upon completing the free UI UX design course, you will receive a certification to showcase your skills.
Learn to build Effective UI/UX for Mobile Applications
4.2
(315 ratings)
Intermediate
18 December 2024 at 4:30 pm GMT
23k Learners enrolled
Mentor
Aditya Uttaravalli
Founder, Fleek & Angel Investor @ Fleek
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