Free Online Design Course on Running Website Audites with Analytics & Design
Master website audits, analytics, and design essentials in our free online course. Enroll now!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Strategic Audit Insights
Understanding the purpose, methods, and benefits of audits, incorporating both craft and strategy for successful outcomes.
2. Website Optimization Strategies
Analyzing user behavior, enhancing user experience, monitoring key metrics, and identifying areas for improvement for optimal website performance.
3. Data-Driven Conversion Enhancements
Utilizing qualitative and quantitative data to prioritize website improvements, focusing on mobile optimization and bug fixing for enhanced conversions.
4. User Journey Optimization
Utilizing tools like Google Analytics to identify and fix non-functional aspects, streamline navigation, and optimize user flows for improved outcomes.
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Who's it for
UX Designers
Web Developers
Digital Analysts
Product Managers
Quality Assurance Analysts
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What will I learn
Chapter 1
Understanding Audits and Their Purpose
Discover the key aspects of audits, including their purpose, methods (quantitative vs. qualitative analysis), and how to conduct audits effectively. Real-life case studies provide insights into the benefits of incorporating craft and strategy for successful audits.
Chapter 2
Building Effective Audit Decks
Explore the importance of utilizing both quantitative and qualitative analysis to create balanced audit decks. Learn how to leverage data insights to make informed decisions and continually improve a website's performance.
Chapter 3
Optimizing User Journeys and Flows
Delve into the significance of understanding user journeys and flows for website optimization. Analyze user behavior to identify potential obstacles and ensure seamless navigation for optimal conversions.
Chapter 4
Monitoring Website Performance with Tools
Learn how to analyze website data using tools like Google Hotja to gain vital insights into traffic, user engagement, conversion rates, and identify areas for improvement. Regular quality assurance is key for addressing issues and enhancing effectiveness.
Chapter 5
Enhancing Conversion Rates through Data Analysis
Discover the importance of analyzing qualitative and quantitative data to enhance conversion rates. Focus on mobile optimization and adapt based on user behavior to continuously improve website performance.
Chapter 6
Prioritizing Bug Fixes for User Experience
Understand the critical nature of bug identification, such as a bug found in cart logic allowing negative quantities, and how to prioritize bug fixes for seamless user interaction. Utilize Google Analytics to pinpoint areas for improvement in user journeys.
Meet your Mentor
Shreya Gulati
Creative director @ Houndstooth Strategic Communications
Shreya Gulati is a seasoned Creative Director at Houndstooth Strategic Communications with over six years of experience. She has a strong background as a Design Lead and excels in project management. Based in Mumbai, India, Shreya is adept at leading creative projects remotely, demonstrating her expertise in strategic communications and design.
Frequently Asked Questions
What are the main pillars of Designing?
The main pillars of designing include creativity, functionality, user experience, visual aesthetics, and problem-solving.
What is Designing, and why is it important to learn about?
Designing is the process of creating visual solutions. Learning it is crucial for problem-solving, creativity, and effective communication.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, these Designing courses are tailored for corporate training and help upskill the workforce with relevant design skills.
How long can I access the free online design course content?
You can access the free online design course content for an unlimited time once you enroll in the course.
Will I receive a certification upon completion of the free online design course course?
Yes, upon completion of the free online design course, you will receive a certificate to showcase your skills.
Learn to run Website Audits Using Analytics & Design towards Business Goals
4.4
(330 ratings)
Advanced
22 February 2025 at 9:30 pm GMT
24k Learners enrolled
Mentor
Shreya Gulati
Creative director @ Houndstooth Strategic Communications
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