Free Online Design Course for Leveraging Analytics for Designing Customer Experience
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Learning Objectives
1. Importance of Emotional Design in Client Retention
Exploring how emotional design enhances customer experience, leading to improved client retention and loyalty.
2. Personalized Approach to Website Presentation
Implementing personalized and casual content presentation on websites to create a welcoming user experience, as demonstrated by Airbnb.
3. Cultural Variations in Interpretation of "Water Shame"
Highlighting the different meanings and interpretations of the term "water shame" in South Asian and Western cultures.
4. Tailoring Digital Interfaces for Different Age Groups
Customizing digital interfaces for children with warm colors and sensory stimulation, compared to adults who prefer straightforward and efficient designs.
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Who's it for
Designers
User Experience (UX) Researchers
Product Managers
Customer Service Professionals
Entrepreneurial Designers
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What will I learn
Chapter 1
Introduction to Emotion-Centered Design Workshops
In this chapter, the readers are introduced to the concept of emotion-centered design workshops and the importance of incorporating emotional design in client retention and customer experience enhancement.
Chapter 2
The Role of AI in Design Innovation
This chapter explores the role of Artificial Intelligence as an assistant in freeing up time for human designers to focus on creativity, innovation, and humanity's progression. It highlights how prioritizing users' emotions is crucial for success in design and business, especially when combined with AI technology.
Chapter 3
Personalization and User Experience in Online Platforms
Using Airbnb as a case study, this chapter delves into the impact of personalization and warm colors in enhancing the user experience on online platforms. It discusses the subtle changes in design, such as colors and decluttering, that can significantly affect user engagement and business success.
Chapter 4
Cultural Perspectives on Design and Interpretation
The concept of "water shame" is explored in this chapter, discussing the different interpretations across South Asian and Western cultures. It sheds light on how cultural nuances can influence design choices and user perceptions, emphasizing the importance of cultural sensitivity in design practices.
Chapter 5
Design Strategies for Different User Groups
This chapter discusses design strategies tailored for different user groups, such as children and adults. It emphasizes the importance of considering users' sensory preferences and navigation styles to create engaging and user-friendly interfaces that cater to diverse audiences.
Chapter 6
User Motivation and Customer Loyalty
Drawing from a customer's experience with Fitbit, this chapter highlights the significance of user motivation in fostering customer loyalty. It showcases how a focus on motivating users in the fitness industry can contribute to retaining a loyal customer base, even after facing initial issues with a product.
Chapter 7
Color Psychology and Brand Identity
Exploring the importance of color in design and branding, this chapter discusses how colors evoke emotions and impact brand identity. It showcases examples like T Mobile's brand redesign to demonstrate the power of color in influencing user perceptions and creating brand recognition.
Chapter 8
UX Design Strategies for Engaging User Experiences
This chapter delves into various UX design strategies, such as gamification, interactive features, and educational content, to create engaging user experiences. It emphasizes the significance of user engagement, emotional connection, and educational value in designing successful digital platforms.
Meet your Mentor
Amrita Ojha
Sr.UX Designer @ Deloitte
Amrita Ojha is a skilled Sr. UX Designer with experience at Deloitte and Carelon Global Solutions. She played a key role in an AI-based project, resulting in a patented product. Amrita's human-centric approach boosted efficiency by 36% and engagement by 27%, and her design solutions improved user experience by 24% in just three months.
Frequently Asked Questions
What are the main pillars of Designing?
The main pillars of Designing include research, ideation, prototyping, testing, and implementation for effective solutions.
What is Designing, and why is it important to learn about?
Designing is the process of creating solutions with intent. Learning about it helps problem-solving and innovation.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, the Designing course is designed to enhance skills and knowledge for corporate training and workforce upskilling.
How long can I access the free online design course content?
You can access the free online design course content for an unlimited period after enrollment.
Will I receive a certification upon completion of the free online design course course?
Yes, upon completion of the free online design course, you will receive a certification to showcase your achievement.
Discover Emotional Design Know Your Users, Design Better Products
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Mentor
Amrita Ojha
Sr.UX Designer @ Deloitte
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