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1. Emphasis on Cognitive Bias Awareness
Encourages designers to understand and address cognitive biases prevalent in user demographics for informed design decisions.
2. Design Thinking Integration
Advocates for utilizing design thinking to derive insights from user research, fostering iterative and empathetic problem-solving processes in product design.
3. Proactive Requirement Generation
Promotes a proactive approach in generating design requirements based on feasibility and significance, strategically accommodating deferred features as "design debts."
Highlights the importance of intuitive button design, leveraging users' mental models to eliminate the need for explicit guidance in user interfaces.
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Designers
Product Managers
User Experience Researchers
Interaction Designers
Digital Marketers
Ajay