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1. Integration of Design-Led Strategies in Business Decision-Making
Exploring the pivotal role of design-led and brand-led strategies in transforming academic approaches into business-oriented frameworks.
2. Unveiling Parallels Between Game UX and Ethnography
Shedding light on the unique parallels between Game UX research and ethnographic methodologies, emphasizing observation without guidance for improved user experience research outcomes.
3. Empowering Women through Collaborative Ethnography
Delving into the concept of self-sustainable women working outside conventional norms, leveraging ethnography to understand family dynamics for crafting engaging narratives and insights.
Advocating for direct observation and active participation in ethnographic research methods, showcasing the value of recruiting sample group individuals as ethnographers for enhanced insights.
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User Experience (UX) Designers
User Researchers
Product Managers
Ethnographers
Game Designers