Free Online Design Course for Empowering User Experience through Art and Science for Real-World Problem-Solving
Leverage ethnography for deeper user insights in UI/UX design. Join today!
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Integration of Design-Led Strategies in Business Decision-Making
Exploring the pivotal role of design-led and brand-led strategies in transforming academic approaches into business-oriented frameworks.
2. Unveiling Parallels Between Game UX and Ethnography
Shedding light on the unique parallels between Game UX research and ethnographic methodologies, emphasizing observation without guidance for improved user experience research outcomes.
3. Empowering Women through Collaborative Ethnography
Delving into the concept of self-sustainable women working outside conventional norms, leveraging ethnography to understand family dynamics for crafting engaging narratives and insights.
Advocating for direct observation and active participation in ethnographic research methods, showcasing the value of recruiting sample group individuals as ethnographers for enhanced insights.
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Who's it for
User Experience (UX) Designers
User Researchers
Product Managers
Ethnographers
Game Designers
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What will I learn
Chapter 1
Business-oriented Approach
The presentation shifts focus from academic to business-oriented, discussing design-led and brand-led strategies for decision-making. Design is highlighted as a central element throughout the research process, particularly in UX research to observe user interactions with products.
Chapter 2
Game UX Research
Drawing parallels between game UX research and ethnography, this chapter explores the importance of observing users playing games without guidance. The research involves studying facial expressions, eye movements, and surroundings, emphasizing effective user experience research techniques.
Chapter 3
Understanding Family Dynamics
Delving into the significance of understanding family dynamics for creating engaging stories through ethnography, this chapter highlights the role of observing behaviors and relationships closely. Agile ways of conducting UX research are also discussed, alongside traditional ethnographic methods.
Chapter 4
Ethnographic Research Methods
Types of ethnographic research methods are explored, including direct observation and active participation by recruiting sample group members as ethnographers. Case studies such as researching commercial users like truck drivers and analyzing food diversity in India are discussed.
Chapter 5
Cultural Context and Design
The influence of cultural context on decision-making and design is emphasized, with examples such as public transport and park structures tailored for ease of use. The importance of understanding and adapting to customer behavior is highlighted through tech research projects with Indian sellers.
Chapter 6
Career Progression and Ethnography Projects
The chapter discusses career progression in UX design, from junior roles to senior management positions. The decision-making process of whether to proceed with an ethnography project in UX research is explored, including finding historical data and alternative sources for research. Co-mentors and essential skills for becoming a UX designer are also mentioned.
Meet your Mentor
Prachi A. Kulkarni
Design Researcher @ Amazon
Prachi A. Kulkarni is a skilled Design Researcher at Amazon in Mumbai, India. With a focus on user experience research, she helps drive the creation of customer-centric experiences. Prachi collaborates with internal stakeholders to build a user-centric culture and delivers impactful user experiences for business growth. She excels in presenting research findings to senior management through engaging storytelling.
Frequently Asked Questions
What are the main pillars of UI UX Design?
The main pillars of UI UX Design are usability, visual design, interaction design, and information architecture.
What is UI UX Design, and why is it important to learn about?
UI UX Design focuses on enhancing user satisfaction by improving the usability, accessibility, and pleasure in the user interaction.
Is these UI UX Design course designed for corporate training and workforce upskilling?
Yes, our UI UX Design courses are tailored to meet the needs of corporate training and workforce upskilling.
How long can I access the free UI UX design course content?
You can access the free UI UX design course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free UI UX Design course?
Yes, upon successful completion of the free UI UX Design course, you will receive a certification.
Coming Soon
Intermediate
Mentor
Prachi A. Kulkarni
Design Researcher @ Amazon
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