Free UI UX Design Course for Leverage Ethnography For Deeper User Insights
Understand user experience with emotional design principles. Join today!
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Learning Objectives
1. Integration of Emotional Design Frameworks
Exploring Don Norman's emotional design concepts to enhance user interfaces and experiences through engaging visual elements.
2. Influence of Emotions on Decision-making
Understanding the impact of emotional responses on user choices and decisions, highlighting the significance of visual appeal in product selection processes.
3. Enhancing Transparency in Financial Transactions
Emphasizing the role of designers in providing clear payment notifications to instill trust and confidence among users during financial interactions.
4. Innovative Design Approaches in Food Ordering
Showcasing creative ordering options and intelligent suggestions based on past user preferences to optimize the food ordering experience for enhanced user satisfaction.
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Who's it for
User experience designers
User interface designers
Product managers
Marketing professionals
Customer experience specialists
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What will I learn
Chapter 1
Emotional Design Concept
Don Norman's theory of emotional design is introduced, covering the three levels visceral, behavioral, and reflective. The influence of emotional responses on visual experiences and the importance of addressing cognitive reactions in product design are emphasized. The chapter highlights the impact of emotional design on decision-making processes and customer choices.
Chapter 2
Visual Appeal in Decision-Making
The discussion focuses on the significance of visual appeal in consumer decisions. Using the example of selecting mangoes based on appearance, the chapter showcases how emotions play a crucial role in influencing customer choices. Designers are urged to consider emotional responses alongside logical choices when creating products or interfaces.
Chapter 3
Transparency in Payment Notifications
The chapter delves into the importance of transparent payment notifications for customers. Designers are tasked with ensuring that customers are informed about the successful processing of their payments and the intended recipient. Transparent payment notifications help build trust and encourage customers to continue using the app for transactions.
Chapter 4
Smart Ordering Suggestions
The chapter explores a smart ordering system that presents different food options through cards. Recommendations based on past orders, like Ruthie and subjee for 214 rupees or pasta and garlic bread for 356 rupees, are highlighted. The smart approach to suggesting food items aims to enhance the user experience and streamline decision-making.
Chapter 5
Audience Feedback and Engagement
After the ordering session, a poll is conducted to gather feedback from the audience. Following the session's conclusion, a link is shared for a book download as a token of appreciation. The chapter emphasizes the importance of engaging with the audience, collecting feedback, and showing gratitude for their participation.
Meet your Mentor
Anurag Shastri
Product Designer @ Flipkart
Anurag Shastri is a talented Product Designer at Flipkart in Bengaluru, India. With a proven track record in leading e-commerce retention initiatives and contributing to various projects focusing on user retention, growth, and citizenship, he is recognized as a go-getter and master collaborator. Anurag excels in building innovative products and enhancing project experiences.
Frequently Asked Questions
What are the main pillars of UI UX Design?
The main pillars of UI UX Design include usability, accessibility, visual design, interaction design, and information architecture.
What is UI UX Design, and why is it important to learn about?
UI UX Design focuses on creating seamless, user-friendly experiences. Learning it is crucial for designing effective digital products.
Are these UI UX Design courses designed for corporate training and workforce upskilling?
Yes, our UI UX Design courses are ideal for corporate training and upskilling the workforce in design principles.
How long can I access the free UI UX design course content?
You can access the free UI UX design course content for an unlimited duration once you enroll.
Will I receive a certification upon completion of the free UI UX design course?
Yes, upon completing the free UI UX design course, you will receive a certification to showcase your skills.
Understanding Emotional Design Foundations and Fundamentals to enhance User Experience
4.1
(307 ratings)
Beginner
21 April 2025 at 11:30 am GMT
22k Learners enrolled
Mentor
Anurag Shastri
Product Designer @ Flipkart
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