Free UI UX Design Course to Learn B.I.A.S. Framework (Overcoming Biases in Decision Making)
Master B.I.A.S. Framework for better decision making. Enroll in our Free UI UX Design Course!
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Learning Objectives
1. Effective User Behavior Understanding
Exploring the importance of understanding user behavior to tailor experiences, illustrated through industry examples for practical application in UX design.
2. Leveraging Visual Representations
Utilizing visual aids such as color-coded price ranges to assist users in decision-making processes, promoting cognitive ease and enhancing user experience in various applications.
3. Utilizing Psychological Motivation Techniques
Introducing the concept of loss aversion as a motivation technique to prompt specific user actions, emphasizing its impact on user behavior in interface design and decision-making scenarios.
Analyzing the influence of social proof as a nudge in decision-making, showcasing how platforms can use user testimonials and participation numbers to guide user choices effectively across different sectors.
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Who's it for
Product Designers
User Experience (UX) Designers
Behavioral Analysts
Marketing Professionals
App Developers
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What will I learn
Chapter 1
Simplifying Information for Users
The content explores the importance of simplifying information for users by breaking it down into manageable steps to reduce cognitive effort. Examples such as Spotify's custom playlists and a travel app's color-coded price ranges are discussed to highlight effective strategies in simplification.
Chapter 2
Leveraging Loss Aversion
This chapter delves into the concept of loss aversion as a motivation technique in decision-making. By showing users what they stand to gain or lose by taking action, businesses can effectively influence user behavior. Strategies for leveraging loss aversion are emphasized.
Chapter 3
Nudges and Social Proof
The role of nudges in influencing decisions across various industries is discussed, with a spotlight on social proof as a powerful nudge strategy. Examples from platforms like Amazon and online courses are used to illustrate how social proof influences user choices.
Chapter 4
Case Study Scenario Grocery App Analysis
A case study scenario surrounding a grocery app called "Grossify Pro" is presented for analysis. The conversation focuses on evaluating the effectiveness of the app's prompt screen and the call-to-action button. The importance of tracking app subscription success through funnel analysis is explored.
Chapter 5
Bias Framework and User Engagement
This chapter explains the bias framework and its application in guiding users to perform desired actions without imposing bias blocks. A poll is conducted to rate the session, emphasizing the significance of engaging participants to understand and apply bias frameworks effectively.
Chapter 6
Subtle Integration of Nudges in Design
A comparison is drawn between bias act strategies, which guide users subtly, and the integration of ads on platforms like Instagram. The discussion highlights how businesses can strategically incorporate nudges into design to influence user behavior without creating bias blocks.
Chapter 7
Conclusion and Reflection
The session concludes with a reflection on the key concepts discussed and their relevance to decision-making processes. Participants are encouraged to apply the insights gained from the session to analyze and improve their own strategies for addressing biases in decision-making.
Meet your Mentor
Archana
Senior Product Designer @ slice
Archana is a talented Senior Product Designer with a proven track record of success at high-profile companies in Bengaluru. She led and designed innovative projects at Paytm Money, such as Paytm Stock and Paytm Gold, contributing to a significant increase in users and improved user experiences through thoughtful design solutions.
Frequently Asked Questions
What are the main pillars of free UI UX design course?
The main pillars include user research, wireframing, prototyping, visual design, usability testing, and collaboration.
What is free UI UX design course, and why is it important to learn about?
A free UI UX design course teaches user interface and user experience principles crucial for creating user-friendly products.
Is this free UI UX design course designed for corporate training and workforce upskilling?
Yes, the course is suitable for corporate training and helps in upskilling employees in UI UX design.
How long can I access the UI UX Design content?
You can access the UI UX Design course content indefinitely after enrollment, allowing for flexible learning.
Will I receive a certification upon completion of the UI UX Design course?
Yes, a certification of completion is provided at the end of the UI UX Design course.
Learn B.I.A.S. Framework Overcoming Biases in Decision-Making in Design with Examples
4.3
(322 ratings)
Intermediate
Tomorrow, 4:30 pm GMT
23k Learners enrolled
Mentor
Archana
Senior Product Designer @ slice
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