Free Online Design Course to Learn User Research & Design Better for Users

Before launching a product, it is essential to identify the target audience and their needs. This chapter emphasizes the importance of conducting thorough user research to understand the users' problems and preferences instead of relying on personal assumptions.

User research is categorized into three main types with various methods. This chapter explores the different ways to conduct user research, such as interviews, surveys, and observations, to create a usable product that addresses the target audience's requirements and behaviors.

Features of a product should be determined based on understanding the target audience's requirements and behaviors, rather than personal preferences. This chapter emphasizes the importance of aligning design decisions with user needs to create user-friendly products.

A/B testing is a crucial method for testing multiple screen versions to determine the most user-friendly design. This chapter delves into the process and benefits of A/B testing in optimizing design decisions and improving user experience.

Card sorting is a method used to categorize screens for user feedback, helping designers understand user understanding and preferences. This chapter explores the benefits of card sorting in making informed design decisions that resonate with users.

Companies share data over the Internet, providing valuable secondary research data for design projects. This chapter discusses the importance of using qualitative and quantitative data, as demonstrated by Sony's usability research involving user interaction.

This chapter focuses on improving UI skills by learning from successful design techniques. It emphasizes the significance of incorporating user research in the design process, designing for accessibility using inclusive design principles, and prioritizing equity in design.

For freelancers starting in design, building a robust portfolio showcasing design process, visual skills, and UI abilities is crucial. This chapter advises on creating user-friendly and visually appealing designs that incorporate UX principles while avoiding overly complex designs that may confuse users.