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1. Importance of User Cognition in Design
Discussion on understanding how users perceive design to create meaningful experiences and avoid frustration.
2. Streamlined Electronic Payment Systems
Exploration of systems like Apple Pay with simplified transaction processes and managing multiple bank accounts centrally.
3. Correct Associations with Product Naming
Highlighting the unintended perception of Tata Nano and the importance of building accurate associations with product names.
Discussion on making design solutions obvious, reducing cognitive load, and emphasizing intuitive design for users.
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User Experience Designers
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