Free UI UX Design Course on The Intersection of UX Design and Cognitive Science

This chapter delves into the intense emotions and internal struggle experienced when encountering someone despite attempting to resist these emotions. It explores the intricacies of feeling conflicted between emotional responses and rational thoughts.

The discussion emphasizes the significance of comprehending user cognition in digital product design. It highlights how users perceive and engage with designs before forming opinions and underscores the link between UX design and cognitive science in creating meaningful user experiences.

This chapter focuses on the importance of effectively designing user experiences to prevent user frustration. A simple test is conducted to illustrate this concept, involving waiting for an additional reward to showcase the impact of design on user satisfaction.

Participants engage in analyzing an image of a car to stimulate quick responses and observations, fostering openness and communication within the group. The exercise aims to cultivate critical thinking and prompt discussions on design features and user perceptions.

The chapter explores electronic payment systems like Google UPI, phone pay, and Apple Pay, highlighting their convenience in streamlining transactions. It discusses how Apple Pay simplifies the payment process, ensuring high transaction success rates and centralizing multiple bank accounts for user convenience.

This section discusses the unintended perceptions associated with products, using the example of Tata Nano being misconstrued as an economical car rather than a successor to Maruti 800. It emphasizes the importance of building correct associations with product names and making switches and controls intuitive for users.

The focus of this chapter is on understanding varying levels of learning and experiences when discussing ideas or solutions. It emphasizes redesigning objects to prioritize simplicity and intuitive design, ensuring that solutions are obvious to users while reducing cognitive load.

The discussion introduces the concept of a new category called "cognitive designer," emphasizing the importance of designing technology to align well with human cognition. It explores innovative design strategies to improve technology services through a deep understanding of cognitive science, advocating for creativity beyond traditional design roles.