Free UI UX Design Course on The Intersection of UX Design and Cognitive Science
Explore UX design and cognitive science intersection. Enroll for free UI/UX insights.
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Learning Objectives
1. Importance of User Cognition in Design
Discussion on understanding how users perceive design to create meaningful experiences and avoid frustration.
2. Streamlined Electronic Payment Systems
Exploration of systems like Apple Pay with simplified transaction processes and managing multiple bank accounts centrally.
3. Correct Associations with Product Naming
Highlighting the unintended perception of Tata Nano and the importance of building accurate associations with product names.
4. Redesigning for Simplicity and Intuitiveness
Discussion on making design solutions obvious, reducing cognitive load, and emphasizing intuitive design for users.
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Who's it for
User Experience Designers
Cognitive Scientists
Digital Product Designers
User Interface Designers
Human-Computer Interaction Researchers
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What will I learn
Chapter 1
Understanding Emotional Conflict
This chapter delves into the intense emotions and internal struggle experienced when encountering someone despite attempting to resist these emotions. It explores the intricacies of feeling conflicted between emotional responses and rational thoughts.
Chapter 2
Importance of User Cognition in Design
The discussion emphasizes the significance of comprehending user cognition in digital product design. It highlights how users perceive and engage with designs before forming opinions and underscores the link between UX design and cognitive science in creating meaningful user experiences.
Chapter 3
Designing for User Experience
This chapter focuses on the importance of effectively designing user experiences to prevent user frustration. A simple test is conducted to illustrate this concept, involving waiting for an additional reward to showcase the impact of design on user satisfaction.
Chapter 4
Image Analysis Exercise
Participants engage in analyzing an image of a car to stimulate quick responses and observations, fostering openness and communication within the group. The exercise aims to cultivate critical thinking and prompt discussions on design features and user perceptions.
Chapter 5
Streamlining Electronic Payments
The chapter explores electronic payment systems like Google UPI, phone pay, and Apple Pay, highlighting their convenience in streamlining transactions. It discusses how Apple Pay simplifies the payment process, ensuring high transaction success rates and centralizing multiple bank accounts for user convenience.
Chapter 6
Building Correct Associations
This section discusses the unintended perceptions associated with products, using the example of Tata Nano being misconstrued as an economical car rather than a successor to Maruti 800. It emphasizes the importance of building correct associations with product names and making switches and controls intuitive for users.
Chapter 7
Simplifying Design Complexity
The focus of this chapter is on understanding varying levels of learning and experiences when discussing ideas or solutions. It emphasizes redesigning objects to prioritize simplicity and intuitive design, ensuring that solutions are obvious to users while reducing cognitive load.
Chapter 8
Innovative Design Strategies
The discussion introduces the concept of a new category called "cognitive designer," emphasizing the importance of designing technology to align well with human cognition. It explores innovative design strategies to improve technology services through a deep understanding of cognitive science, advocating for creativity beyond traditional design roles.
Meet your Mentor
Abhishek Dubey
Interaction Design @ Worxwide Consulting
Abhishek Dubey is a dedicated Interaction Design professional at Worxwide Consulting in Delhi, India. With a background in Senior Design Consulting at the renowned Indian Institute of Technology, Delhi, Abhishek brings a wealth of knowledge and expertise to his current role. Committed to creating innovative and user-centric design solutions.
Frequently Asked Questions
What are the main pillars of UI UX Design?
The main pillars include user research, wireframing, prototyping, usability testing, and visual design.
What is UI UX Design, and why is it important to learn about?
UI UX Design focuses on improving user experience by enhancing usability, accessibility, and satisfaction on digital platforms.
Is these UI UX Design course designed for corporate training and workforce upskilling?
Yes, the course is suitable for corporate training and helps in upskilling the workforce in UI UX Design.
How long can I access the free UI UX Design course content?
You can access the free course content indefinitely, enabling you to learn at your own pace.
Will I receive a certification upon completion of the free UI UX Design course?
Yes, you will receive a certification upon successful completion of the free UI UX Design course.
Coming Soon
Beginner
Mentor
Abhishek Dubey
Interaction Design @ Worxwide Consulting
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